Bangalore, Apr 18 IBNS | 3 years ago

IT giant Microsoft emerged as the winner of the Randstad Award 2013 and was awarded the 'Most Attractive Employer' in the country, followed by Hewlett Packard as the First Runner-Up.

Microsoft wins the award for the third year in a row.

The Randstad Award 2013 event was held at Bangalore, where Special Recognition awards were won by Oil and Natural Gas Corporation (ONGC) in the Energy Sector, Steel Authority of India Limited (SAIL) in the Manufacturing Sector and Larsen and Toubro in the Infrastructure Sector.

The Randstad Award, instituted globally by leading HR Services provider Randstad, aims to encourage best practices and to identify the best 'Employer Brand' in the country based on perceived attractiveness of a company.

The survey was conducted amongst a large audience of 7,000 respondents from India, to find the country's most attractive employer brand.

Vinita Bali, MD, Britannia Industries Limited, was the Chief Guest at the event and Srinath Batni, Member of Board and Head of Delivery Excellence, Infosys Limited, was the Guest of Honor.

They addressed the gathering about the importance of 'Employer Branding', its evolution in India and presented the awards to respective winners. The event was attended by the CEOs, HR heads and industry leaders from across sectors.

Randstad India's Chairman Paul Van De Kerkhof congratulated the winners, paying a special compliment to Microsoft for topping the survey for the third consecutive year.

He said, "In the current competitive business environment, attracting and retaining the right talent are vital to organization success. We are extremely happy to see an increase in Indian companies focusing on Employer Branding. In doing so, it provides an advantage to attract top talent. This is very important for a market like India, where the rate at which employees shift jobs is one of the highest in the world."

Presenting the survey insights, E. Balaji, MD and CEO, Randstad India, said, "Understanding the pulse of what the workforce wants is the best route to building a strong employer brand and remain an attractive employer. The findings show a preference for competitive salary and high job security, and these are in line with current market sentiments.

"As our research reflects workforce insights, it significantly contributes to the knowledge about employer branding, and about why people select certain jobs and employer. It is a great asset for companies to build brands that attract talent."

(Posted on 18-04-2013)