Amaal Mallik: I believe every song has a timeline
Mumbai, Aug 8
Music composer Amaal Mallik, who has composed the song 'Yeh Awarapan' from the upcoming Emraan Hashmi-starrer 'Awarapan 2', has shared how he makes peace with some of his songs not clicking at the time of their release but becoming huge hits years later.
The composer spoke with IANS during the promotions of the film in the BKC area of Mumbai, and said that there are many songs of his that had their journies forged in steel.
He told IANS, "I have many such songs. I believe that there is a timeline for every song. There is also fate. It also depends on the mood, energy, and with whom you make it. Everyone has good energy, so the songs become great. Sometimes you make a very good song, but it also depends on the film, who is the hero. In our country, there is a visual medium of music. People first watch the songs, then listen to them. So it matters, on which face it comes. And how much marketing it gets".
The composer said that a good music alone will not fly in current era as it needs the marketing muscle, perception, positioning among other factors.
He further mentioned, "So today is not a time that you make a very good song, and it will be seen. So it will be seen slowly, but if you have instant gratification, tomorrow it will be 100 million, 500,000 reels, this cannot happen with every song. Some songs go on reels, some songs go on streaming, some go against everyone's rules. But they have to give a positioning to the song".
"The audience has so much content to watch, how do you break through that, with honesty. I do it every time. So sometimes the songs work out, sometimes they don't. And I feel bad for two days, that it didn't happen. You keep looking, that maybe because of this, because of that. But if you think too much, I move to the next song", he added.
— IANS
Reader Comments
True words! As a music lover, I've discovered so many gems years after they released. The industry's obsession with instant hits kills the longevity of good music. Amaal bhai ka point about visual medium is spot on - we really do watch first, then listen. Sad but true. 😔
Interesting perspective from a Bollywood composer. This is similar to what western artists say about streaming algorithms. The "face of the song" comment is particularly Indian - the hero factor really determines so much in your industry. Hope he gets his due for Awarapan 2.
Half the time these composers blame marketing when the songs are just average. Amaal has some good tracks, but let's not pretend every song deserves to be a hit. Some songs take time because they're genuinely dated, not because of "fate". Just saying. 🤷♂️
"Feel bad for two days, then move on" - this is the healthiest approach I've heard from an artist! In this age of 10-second attention spans, we need more creators like him who understand that timing is everything. His track with Emraan will be special, mark my words! 🎶
It's refreshing to see vulnerability from a musician. The shift to reels and short-form content has completely changed the music promotion game everywhere, not just in India. "Yeh Awarapan" sounds promising - hope it finds its audience at the right time!
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