Melia Hotels International, owns Sol Wave House apart from other 350 properties, and is pioneering the concept of social media themed hotels with Twitter being most popular in Europe.
Similar to Sydney's 1888 Hotel, which is Instagram themed in interiors as well as service, the Twitter hotel allows customers to flirt from poolside Bali beds by tweeting the bed number and have a live feed of virtual conversations from every corner of the hotel.
According to the New York Times, the Sol Wave Hotel was refurbished two years ago but its Twitter theme, inclusive of 'share the love' signs at the front desk, the Twitter suites and concierge is fairly new.
Vice president for global brand strategy of Melia, Tony Cortizas said that the social night-life scene is significant adding that the hotel is shaped like an amphitheater, with rooms and balconies that allow guests to peer down at public areas with pools, daybeds, wave machines and D.J.'s.
The report said that on Friday afternoons at the height of the season, the concierge uses a pool party hashtag '#twitterpoolparty' to summon sun worshipers.
To take care of guests' privacy, all virtual interactions take place within an internal community available only to guests through an app and the hotel's free Wi-Fi, the report added.
--ANI (Posted on 08-10-2013)