Outrage over b'day card for 13-year-old girls that refers to their 'boobies'
Greeting card giant Hallmark has been heavily criticised for sexualising young girls on a 13th birthday card.
Consumers threatened to boycott the company over the "shameful" card, a picture of which was posted on Twitter, the Telegraph reported.
The offending text on it read: "You're 13 today! If you had a rich boyfriend, he'd give you diamonds and rubies. Well, maybe next year you will - when you've bigger boobies!"
Twitter followers said that they could hardly believe the rhyme had been printed on a card for a child, branding it "shocking," "horrid," "sick" and "gross."
The card was produced by Arnold Barton Cards, which is no longer trading.
The company is registered at the same address as Hallmark Cards UK in Bradford, West Yorkshire.
In a statement on its website, Hallmark said: "We know that some people have expressed concerns about a card, branded Arnold Barton, Co., sold recently in the United Kingdom..."
"This card was printed over 15 years ago by Arnold Barton before Hallmark UK acquired that brand. This card has not been reproduced since and we are surprised that a copy was still available for purchase in a retail store.
"We agree the card is not appropriate; we apologize on behalf of Arnold Barton and will do our best to track down any copies remaining in circulation," the company said.
David Dean, managing director of Hambledon Studios, a subsidiary of Hallmark UK, said: "This card was produced by Creative Publishing prior to Hallmark Cards acquiring the company in 1998."
"We are as surprised and horrified as anyone else to have discovered that there are still copies in circulation.
"The card has not been produced for over 15 years and would never pass our own strict guidelines of taste and appropriateness. We would like to assure all our customers that we will do everything in our power to track down remaining copies," he said.