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Lavasa Women's Drive sets a Guinness World Record

Posted on Mar 07 2014 | IBNS

Bangalore, Mar 7 : Lavasa Women's Drive (LWD), the biggest all-women car drive in the country, organized by Lavasa Corporation Limited has set a Guinness World Record for 'Most female participants in a motor sport event'.

This year the drive saw 934 women with 467 cars driving from Mumbai and Pune to scenic Lavasa, India's first planned hill city, to achieve this feat.

The event was organized on Feb 22.

Lavasa Women's Drive celebrates the spirit of the modern Indian woman - full of fun, adventure and compassion.

The drive has been instrumental in spreading awareness about cancer as well as diverse social causes related to women.

Lavasa Women's Drive actively supports the cause of Women's Cancer prevention through early detection since 2009. A large part of money collected through registration, is donated to Women's Cancer Initiative - Tata Memorial Hospital.

Marco Frigatti, Senior Vice President of Records, Guinness World Records, said, "This is an impressive mass participation Guinness World Records event - even more so when the record itself helps raise awareness of a serious health issue such as cancer. We welcome the Lavasa Women's Drive to our family of our record holders."

Anuradha Paraskar, Sr. Vice President - Marketing and Sales, Lavasa Corporation Limited, commenting on Lavasa Women's Drive setting a new Guinness World Records title, said, "It is a proud moment for us at Lavasa. What started as an innovative concept 6 years back has now made a mark on the global stage by setting a new Guinness World Record. We salute the spirit of participants and congratulate them for setting a new world record. The recognition for Lavasa Women's Drive augurs well for Lavasa, India's planned hill city. When we set out to build the city we always envisaged it to be a development that will make India proud. Recognitions like the Guinness World Record are significant milestones in our journey towards making it happen."

The sixth edition of the drive witnessed overwhelming participation from 2000 women.

The drive touched lives of millions of women from more than 100 countries around the world as they voted for their friends and acquaintances to ensure their participation in this event.

Winners of Lavasa Women's Drive and all other women participants who contributed to setting a new Guinness World Record will be felicitated by actor Amitabh Bachchan at the Lavasa Women's Drive Awards ceremony to be held in Mumbai on Mar 18.

In a message to Indian women on International Women's Day, Amitabh Bachchan, said, "I am so happy to be associated with a cause that empowers women and is also helping to create awareness about an issue that affects their lives. I am looking forward to attending the Lavasa Women's Drive awards to support an initiative, which creates awareness about all types of women's cancer."

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