RCOM ties up with BBC World News for mobile content
New Delhi, Sept 16 : Reliance Communications (RCOM), the country's second largest
cellular services provider in terms of market capitalisation, today said it has tiedup
with BBC World News, the British Broadcasting Corporation's international news and current
affairs television channel, to provide international news to its subscribers.
RCOM has provided BBC World News for the first time as a mobile streaming
(unicast) service, available 24 hours a day for its mobile users across the country.
''With this deal, the mobile users can access BBC's live breaking news and
landmark programming initiatives as they happen directly on their handsets,'' the company
said in a statement.
The company, which claims to be the first telecom operator (CDMA) to provide
mobile streaming (unicast) service in India in 2004, provides hours of latest
entertainment and information based rich media content through 11 TV channels to its
subscribers.
BBC World News-- the quality service provider of news, documentaries and current
affair programmes, has viewership all over the globe. It displayed independent news giving
even when the British Raj spread its wings to many parts of world.
And now, when the colonies have been freed, it continues to be the voice of top
quality journalism. Despite the many years of its existence, BBC's popularity has not
dwindled.
UNI SG AK ND1915
NNNN
--UNI
