Postal campaign against diabetes in Karnataka

Bangalore, Nov 15 : Global healthcare firm Novo Nordisk, in partnership with the state-run postal department, Friday launched an awareness campaign here against diabetes.

"We have delivered one-lakh (100,000) booklets containing information on treating and managing diabetes to recipients through the 9,800 post offices across the state," Novo Nordisk India managing director Melvin D'souza said at an event here.

According to the health ministry's latest report, Karnataka has the third highest percentage (10.3) of diabetics in the country, with its coastal areas accounting for 16 percent of type 2 diabetes.

"We need a mass movement at national and state levels against the dreaded disease, as the number of affected people is projected to touch 109 million by 2030 from 65 million currently across the country," D'souza said.

Coinciding with its theme "Millions of steps to change diabetes", the company brought out the booklet in the regional language (Kannada) with information and illustrations on how to manage diabetes and create awareness to prevent it.

"The recent diabetes trend in India reflects the shifting demographics of the disease nationwide. Just as the rich-poor divide for diabetes has vanished, so is the urban-rural divide disappearing," D'souza observed.

As part of the novel campaign, posters on diabetes awareness have been put up in all the 9,800 post offices across the state in English and Kannada to create awareness amongst people.

"We have also produced a diabetes management video, which is beamed across 70 nodal post offices in the state," Karnataka postmaster general Arundhaty Ghosh said.

Marking this year's World Diabetes Day, state Health Minister U.T. Khader unveiled a "Special cover" and "My stamp' on diabetes prevention, detection and management.

"Early detection of complications is an essential part of good diabetes care, which includes regular foot and eye checks, controlling blood pressure and blood glucose, and assessing risks for cardiovascular and kidney disease," said K.M. Prasanna Kumar, a member of the Association of Physicians of India.

--IANS (Posted on 15-11-2013)

karnataka-news headlines

Bangalore wants development, BJP will win: Ananth Kumar

Brisk voting in Karnataka

Actors outstar politicians, Ramya hogs Google search in Karnataka

Karnataka votes for all 28 Lok Sabha seats

Six dead in Karnataka after tourist bus catches fire

CEO expects more than 72% polling in Karnataka on Apr 17

Dissapointed farmers threaten to use NOTA option in LS polls

11 dead, 36 injured in Karnataka mishaps

Extra vigil for elephant attacks in view of LS polls

All out campaign by Cong to regain Chikkodi seat in Karnataka

Karnataka to vote Thursday for all 28 Lok Sabha seats

Six die in Karnataka bus disaster

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014


Your e-mail:

Your Full Name:

Type verification image:
verification image, type it in the box


Back to Top