The Neurocam system includes a headband euipped with and iPhone next to the wearer's temple, and the special prism fitted in the camera records footage from the wearer's point of view.
According to Mashable, the system also includes EEG sensors that scan the brain for correlative spikes in interest, while the Neurocam iPhone app assigns the data a value from one to 100, and the moment the EEG hits 60, interest is detected and the camera starts recording and storing the five-second footage in album so users can check back what interests them.
The system is perceived beneficial for advertisers as advertising titan Dentsu is backing the Neurocam via a joint venture called Dentsu ScienceJam.
ScienceJam's Kana Nakano said that because this system is hands-free, it could capture a life log, which would be different from deliberately pressing a shutter to capture things you like.
The report added Kana saying that Neurocam could determine what goods in stores interest people, and the data can then be used for mapping, allowing it to show what places people are interested in as an aid for urban development planning.
--ANI (Posted on 02-11-2013)