west-bengal-news

Idea Rocks auditions begin in Kolkata

Kolkata, May 8 : : The popular music property created by telecom brand, Idea Cellular, Idea Rocks India, is rocking Kolkata with auditions beginning here on Wednesday.


The 5th glorious season offers a big opportunity for musical aficionados across the city to showcase their singing talent, and share the platform with music star Mika.

As the Idea Canter went across towns and cities; music enthusiasts buzzed in to audition for the contest and to win a chance to showcase their talent to the audience.

A team of four judges with extensive music knowledge and experience filtered the participants to final 50 based on combination of ideal voice, performance and X factor.

These participants would be further filtered to 5 participants by a panel of local music academicians and popular music personalities. Keeping its brand promise - "An Idea can change your life" - Idea will make a dream come true for the Final Winner chosen by the celebrity judge - Mika - by giving him/her a platform to perform with him at the Main Concert which will be held in the city on May 17.

Conceptualized in 2005, Idea Rocks India is now in its 5th edition and this season it comes in all new avatar, with multiple new elements. For the first time ever, this musical extravaganza has undertaken an adventurous path of allowing participants to audition through four different media - Digital, IVR, Radio and On-Ground - thereby reaching out to a much broader spectrum of audience.

This season will witness the hunt for budding 'Rockstars' from across over 60 towns and cities, and give them an opportunity to 'Rock with the Stars'.

--IBNS (Posted on 09-05-2013)

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