Samantha Cameron's stationery firm selling 195 pound X-mas keyrings
Samantha Cameron's stationery firm is advertising 195-pound keyrings as Christmas stocking fillers.
The British Prime Minister's wife helped turn Smythson into one of Britain's most exclusive brands and it counts the Queen as its customer.
Also in the very expensive "stocking fillers" section of the company's website are 2013 diaries at 255 pounds and crocodile skin iPad cases at 4,200 pounds, the Mirror reported.
Anti-poverty campaigners said that it highlighted how divided the UK is this Christmas.
"Smythson's gift collection is proof of all that's wrong with two-tier Britain," John Hilary, of charity War on Want, said.
"It's obscene that the ultra rich are splashing out 4,000 pounds on crocodile skin iPad cases while record numbers of people are queuing for meals at food banks.
"The Camerons should spare a thought for all those spending this Christmas in deeper poverty as a result of the government's latest round of benefit cuts," he said.
Samantha has been with Smythson for 17 years and is a creative adviser for the firm.