'Assam Needs You' message highlights the plight of flood-affected families during APL match
Guwahati, Aug 3
Spectators at the ACA Stadium, Barsapara, witnessed a meaningful moment for victims of the floods during the Assam Premier League match between Guwahati Royals and Jorhat Stallions.
A RoboDog carrying the message "Assam Needs You" accompanied the players onto the field before the start of the match on Sunday. It was later seen moving around designated areas of the stadium, drawing the attention of spectators and television viewers to the continuing challenges faced by families affected by the floods in Assam.
The idea was to use the visibility of a major sporting occasion to carry an important humanitarian message beyond the stadium. Amid the excitement of the match, the RoboDog served as a gentle reminder that many communities across Assam are still dealing with the consequences of the floods and continue to require compassion, support and solidarity.
The message "Assam Needs You" was intended as an appeal to citizens, institutions and organisations across the country to keep Assam in their thoughts and contribute, in whatever way possible, towards relief, recovery and rehabilitation efforts.
With the match being broadcast live, the initiative also sought to take the message to a wider national audience. The distinctive visual of the RoboDog carrying the placard was intended to draw attention to the continuing human suffering caused by the floods and the long road to recovery faced by affected families.
The initiative was facilitated during the match by Guwahati Royals, with the support of the league management, as a small effort to ensure that the reach of sport could also be used in the service of the state and its people.
It was a quiet reminder that even during moments of celebration, Assam's affected families must not be forgotten-and that the responsibility of standing with them extends far beyond the boundaries of the cricket field.
— IANS
Reader Comments
Cricket and compassion - a beautiful combination! We often forget that while we enjoy our matches, there are people fighting for their basic needs. I hope this reaches a wider audience and inspires more contributions. Assam has been through so much, and the entire country should stand with them. 🙏
This is a great example of using modern technology for social good. The RoboDog attracting attention while carrying a humanitarian message is innovative. I've seen similar initiatives in sports events around the world, and they do make a difference. Hopefully, this helps mobilize resources for the affected families.
Such a heartwarming gesture. As someone from the northeast, I appreciate this kind of recognition for the ongoing struggles in Assam. The floods have been devastating, affecting lakhs of families. It's time we all contribute, whether it's money, resources, or just spreading awareness. Jai Hind! 💪
While the sentiment is good, I can't help but wonder if this was just a publicity stunt. I mean, a RoboDog at a cricket match - it's definitely attention-grabbing, but will it translate into actual relief for the victims? I hope the league and teams also contribute financially, not just in messaging. #ActionsSpeakLouder
Very touching! I was at the stadium and the moment when the RoboDog came out with the team - there was a sense of unity among the crowd. It's a reminder that sports can be more than just entertainment. Assam has stood strong through so many floods, and we must all do our bit. 🙏
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