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Badal for best practices for marketing of fruits, vegetables

Posted on Nov 20, 10:25PM | UNI

Punjab Chief Minister Parkash Singh Badal today called for the need to adopt world's best practices of wholesale market management for the marketing of fruits and vegetables in the state to ensure remunerative returns to the farmers, especially the small and marginal ones.

In his inaugural address at the first ever International Conference on 'Wholesale Markets: Global Opportunities and Innovations' organised by the Punjab State Agricultural Marketing Board here, Mr Badal suggested to formulate a common consensus group of wholesale market investors, developers, managers, operators and administrators to extend mutual cooperation besides developing marketing strategies to ensure maximum profitability of the fruits and vegetables growers through a well-knit wholesale marketing network.

The Chief Minister said that the cooperative system was the best option to facilitate the inter-state marketing of fruits and vegetables from Punjab in about 50 major cities across the country having big markets with each city having a population of over one million.

Mr Badal pointed out that this system provided better price to small producers by eliminating middlemen and reducing the transport cost. He stressed the need to replicate the model of the Father of White Revolution Verghese Kurien, who played an exemplary role to make India the world's largest milk producer through its successful cooperative marketing network in India.

The Verghese model should now be followed, said Mr Badal, in other areas such as marketing of fruits and vegetables.