Hong Kong, Mar 3 IBNS | 10 months ago

Based on the arrival figures recently announced by the Hong Kong Tourism Board (HKTB), Hong Kong emphatically reinforced its reputation as one of the world's leading tourism destinations in 2013 with visitor arrivals reaching a record high of 54.3 million, an 11.7pc year-on-year increase. Hong Kong's traditional core visitor markets, new and emerging markets including India, Russia, Vietnam and GCC countries enjoyed strong growth in 2013.

Arrivals from these markets as a whole were up 8 per cent compared to 2012.

India, the largest new market in Hong Kong registered a healthy year-on-year increase of around 5pc from 2012 with a total of 434,648 arrivals. These figures were achieved through an increase of short-haul arrivals by 3.4pc and overnight arrivals by 5.8pc .

Anthony Lau, Executive Director of Hong Kong Tourism Board (HKTB), said: "In recent years, the HKTB has increased investments to develop new markets in order to broaden our visitor base and to maintain a balanced visitor portfolio.

"We will continue to heavy up our promotions in new markets in 2014, including India, to maintain our powerful growth momentum. These efforts lay the foundations for long-term growth, and we will keep a close watch on emerging markets with potential for the Hong Kong tourism industry."

The HKTB's primary target cities are Mumbai and New Delhi, though resources will also be deployed in cities such as Bengaluru, Chennai, Kolkata and Hyderabad.

The HKTB will roll out marketing activities to explain the excellent value of a Hong Kong vacation and showcase the cosmopolitanism and variety that makes the city an exciting option for Indian visitors.

It will also promote multi-destination itineraries with Macau and Shenzhen, and partner with cruise lines to promote cruise travel that includes stopovers in Hong Kong.

In FY2013-14, HKTB unveiled its promotional campaign for Indian Market. The campaign witnessed HKTB commissioning a novel, 'Hold My Hand' by Indian Author, Durjoy Datta.

HKTB took the association forward by collaborating with creative talent house, Whistling Woods International Institute to convert the bestselling fiction novel into Short Films. This is a unique promotional campaign for a National Tourism Board to link literature and cinema to promote a destination in India.

(Posted on 03-03-2014)

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