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Social Media Trends News - Latest Updates & Headlines

The rise of the Digital Vegan: Why celebrity endorsements are losing their shine

By Puneet Dua, Co-Founder And Cmo At Sportsbaazi, New Delhi, June 9: In today's culture of constant scrolling and content overload, trust has emerged as the rarest and most valuable commodity. For Gen Z, a generation raised on algorithmic content, viral trends, and curated perfection, authenticity is more than a buzzword. It's non-negotiable. And nowhere is this shift more visible than in how brands choose to communicate.