Beginning in 2014, the prestigious race will be called the TCS New York City Marathon and is a part of a year-round premier partnership between TCS and NYRR to provide support for the NYRR 5-Borough Series and key heritage events, as well as year-round youth and community-focused events and programs, starting November 5, 2013.
The new global partnership is built on a shared commitment to elevating the health and well-being of individuals and embodies TCS's historical dedication to strongly supporting the communities in which it operates.
The spark of this joint "movement" starts on Thursday in New York City, driven by TCS's digital, financial, strategic, and marketing support of NYRR events and programs, most notably a goal to make the New York City Marathon the most technologically advanced and socially engaged marathon in the world.
Mary Wittenberg, president and CEO of New York Road Runners, said: "TCS won us over with their commitment to our sport and to elevating the health and well-being of our community, their technological excellence and their belief in the infinite potential in front of us to jointly help and inspire people through running."
"This partnership presents a great way for us to accelerate our engagement with communities in the New York area and across North America to raise awareness about health and fitness," said Natarajan Chandrasekaran, CEO and Managing Director of TCS.
With TCS, NYRR unveiled on Thursday the new logo for the 2014 Marathon, designed to commemorate the unprecedented new partnership and to provide an iconic uplifting symbol for the race.
The new logo represents both organizations' forward-thinking, community-focused vision.
--IBNS (Posted on 03-10-2013)