Google celebrates World Photography Day

Mumbai, Aug 19 : Search engine Google recently brought together professional photographers and photography enthusiasts from across the globe to celebrate World Photography day at a special event in Mumbai.

This event allowed photographers to debate and exchange their ideas on the evolution of photography from daguerreotypes to digital.

The keynote session was delivered by Padamshree Award winner Raghu Rai, who showcased his photographs and shared his experiences and anecdotes on the developments in the photography world and the transitions over the years.

Google also collaborated with leading Indian photographers including Pradeep Sanyal, Sumit Sen, Prashant Panjiar to encourage photographers to embrace technology for content creation and network with like-minded photographers from across the globe.

The event was rounded out by a special exhibition of the work of participating photographers.

Sandeep Menon, Google India's Director of Marketing, said: "The advent of technology has brought easy-to-use, advanced photography tools within reach of all photography enthusiasts. With its large and active community of photographers, Google+ aims to provide a platform for experts and amateurs from around the world to showcase their work, seek feedback from, and engage with other photographers.

"Recognising the evolving needs of photographers, Google is focused on providing useful photo-editing tools and services to help people share the special moments that matter," Menon said.

Elaborating upon his experiences as a photographer, award-winning photographer Raghu Rai, said: "The photography world has seen a paradigm shift in the past couple of decades: it has moved away from the isolated dark rooms to highly interactive social platforms."

"With advanced technology tools at their disposal, photographers today are pushing the boundaries of creativity, and giving birth to new forms of art which were unthinkable just a decade ago," Rai said.

--IBNS (Posted on 19-08-2013)

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