'Snoop gear' in set-top boxes may soon monitor TV viewers' every move

Washington, June 18 : A new technology in US has led to apprehensions about its use leading to potential threat to viewers' privacy.

The technology will track and record viewers' response to advertisements shown on television and allow cable companies to directly monitor viewers' television viewing habits and response to ads.

According to Washington Times, Mass. Democratic Rep. Michael Capuano has introduced a bill, called the 'We Are Watching You Act' in order to prohibit the use of the technology, which directly infringes on the privacy of the users.

The bill demands that the technology, if implemented, should show 'we are watching you' messages on the screen to make viewers aware along with the details about the kind of data recorded and the purpose of collection.

According to the report, the technology includes installation of cameras and microphones in DVRs or cable boxes in order to monitor viewers' responses, statements, and behaviour to various ads, based on which targeted ads are provided to the household.

Capuano said that the technology is an incredible invasion of privacy as the technology can monitor eating, sleeping, exercising, reading and more, the report added.

--ANI (Posted on 19-06-2013)

world-news headlines

Shamim Khan emerges on top at Surya Nepal Masters

South Sudan: UN concerned over attack on base sheltering civilians

Cote d'Ivoire: UN urges consultations on reforming electoral commission

Syria: UN issues plea to save besieged civilians

UN seeks sustainable food systems to adapt climate change

Mali: UN seeks continued support for peace and stability

UN reaffirms support to peacebuilding in Somalia

DR Congo: UN pledges support to upcoming polls

Bangladesh: UN welcomes payments to survivors of factory collapse

Nepal's former PM set to lead constitution drafting process

Twitter outrage over David Haye selfie with Metropolitan policeman

Nothing 'fundamentally' wrong with McLaren despite poor performance in F1: Eric Boullier

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014


Your e-mail:

Your Full Name:

Type verification image:
verification image, type it in the box


Back to Top