Espoo, Finland, May 9 IBNS | 2 years ago

Mobile communications major Nokia on Thursday unveiled the first of a new family of Asha smartphones with the introduction of the Nokia Asha 501.


The Nokia Asha 501 is the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive.

The Asha platform also helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.

"The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing andthe scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single 'back' button," the company said in a statement.

The compact new Asha weighs only 98 grams, for the ultimate portability.

"The Nokia Asha 501is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane," the company said.

"Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person,are stored and presented in Fastlane," it said.

The new Asha comes with Nokia Xpress Browser pre-loaded which compresses Internet data by up to 90 percent.

This is aimed at making mobile browsing faster and more affordable.

"Nokia has surpassed expectations of what's achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers," said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics. "This is a welcome addition to the market and a refreshing option for consumers looking to upgrade from feature phones."

"The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization," said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. "The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price."

(Posted on 09-05-2013)