Maruti Suzuki celebrates Women's Day
Kolkata, Mar 6 : Looking at the alacrity with which the city women take to the wheels every day, India's leading car manufacturer Maruti Suzuki India Limited has announced a double bonanza for women on the International Woman's Day.
The highlight of the Maruti Suzuki campaign this year is "Queen of the road" contest and fabulous discounts for women enrolling for driving training at Maruti Driving School.
The 'City of Joy' boasts of three Maruti Suzuki Driving Schools wherein over 500 women already enrolled in classes to learn driving in a safe & scientific manner.
To empower women with the power of mobility a special discount of 25% will be offered to teaching them safe "car driving" at all MDS across the country.
For women who already know how to drive a car but would like to hone their driving skills, a special Advanced Learner program has been designed at Rs 1000, which will enable them, overcome their challenge areas and help them become better road users.
One of the unique features of these driving schools is that lady instructors are also available to train women and over 50% of the trainees at Maruti Driving Schools are women.
Mahesh Rajoria, Chief General Manager, Maruti Suzuki said: "Driving is now a critical empowerment skill for women. Our experience suggests if you train women you actually train the entire family. Besides meeting their day to day requirement, this empowerment promotes self-esteem and self-reliance."
"We have trained over 1,40,000 women in safe driving practices. Through the contest and subsidized learner and advanced courses we are only trying to reach many more women."
There is global momentum for championing women's equality. International Women's Day is celebrated worldwide on March 8 to mark the economic, political and social achievements of women and foster sustainable change.