1 in 3 men wax their crotches as part of their grooming routine
A growing number of men are embracing the 'bare down there' trend, waxing their crotches as part of their grooming routine.
According to a new survey, more than a third of men are happy to admit they make an effort to get rid of hair in their crotch area, the Daily Mail reported.
The survey, carried out by the Skin Health Alliance, found that 31.7 per cent of men pluck, shave or wax their nether regions, while another 10 per cent admitted to tackling their hairy backsides.
Other popular targets for hair removal areas included the eyebrows (28.8 per cent ), the chest (20.1 per cent), the back (12.9 per cent ) and the ears and nose (41 per cent).
Less than a third (28.8 per cent ) said they preferred the natural look and didn't wax anything at all.
The study also revealed that those UK men are fast catching up with men in the US, where a whopping 73 per cent shave their crotch area.
Almost three quarters of men also admitted that they pinch their partner's beauty products.
While most confessed to stealing moisturiser, over a third said they used their wife or girlfriend's lip balm and one in ten said they used their anti-ageing products, the study found.