Washington, Jan. 28 ANI | 2 years ago

Since research shows that people contribute more than half of their waking hours on Facebook, businesses can very well use the opportunity to drive greater engagement with their audience.

Facebook is one platform where a wider range of audience can be targeted, while economizing on the resources.

A handful of tips could help Small and Medium Businesses (SMBs) expand their reach and target their audience better through Facebook.

SMBs can put a little attention to their Facebook pages and keep them updated from time to time to gain better user interest.

Often companies are lethargic when it comes to posting on the social media page. Any progress, be it a big or smaller event must go on the page with highlights about the best offerings.

Another way of engaging the audience is to create photo and video page posts, as users are more likely to hit the 'like', 'comment', 'follow' or 'share' button if the content is interesting.

Crucial to SMBs is to try a Facebook Offer that make it easy for companies to distribute their promotions to an audience beyond the fan base and it is also convenient for people to redeem offers.

Lastly, great brand building can be achieved by boosted posts, which can help SMBs reach wider audiences with greater accuracy and targeted approach.

Businesses can simply enter whatever amount they can set aside for the promotion, and Facebook will tell instantly how many people the post will reach.

(Posted on 28-01-2014)

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