New Delhi, Mar 30 IBNS | 4 months ago

Conservation organization WWF-India celebrated the sixth year of Earth Hour, the largest environmental campaign in history.


The Earth Hour campaign is a people's movement inspiring individuals from more than 7000 cities across the globe to take a stand against climate change, making it the largest voluntary movement ever witnessed in history.

The message of Earth Hour 2014 is to make the switch to renewable energy. Six years in the running, the Earth Hour 2014 campaign calls for, individuals to adopt household products powered by renewable energy; organizations to adopt renewable energy solutions to run their business operations and production processes; and governments to promote policies favourable to the production and uptake of renewable energy.

Similar to previous years several celebrities and leading organizations have joined hands with WWF-India to pledge their support to Earth Hour 2014 - WWF's global campaign to raise awareness and inspire individual action on climate change.

In Delhi, the event at Dilli Haat saw Faridkot and World of Talent came together to "Jam for the Hour" and pledge their support for the cause.

In Punjab, elementary school children from Millennium School participated in flash mobs at Ranjit Avenue and Trillium Mall to spread the awareness of Earth Hour. Apart from the above activity wheat-pasted posters have been put up at strategic locations in the city, urging the citizens to switch off all non-essential lights for 60 minutes. Radio station, BIG FM also connected with the youth to inspire all corporate, citizens and institutions to switch off and raise awareness to sustainable lifestyles.

In Hyderabad,WWF-India has been conducting workshops on low carbon development for schools, colleges, government officials and corporates in the state, as a run-up to the campaign. There will also be performances by sand artist Hari Krishna, bands - AlterEgoz, Rootz, ContraBand and DJ Prithvi, Nasr School (Boys) Mime, Guitar Mob and Earth Hour Anthem at the main Earth Hour event.

In Kolkata a musical cruise on the Ganges marked Earth Hour 2014, with the switch off of both the Howrah Bridge and the Vidyasagar Setu on either side. Mir, the Kolkata Brand Ambassador of Earth Hour 2014 performed at the event, with Derek O'Brien doing the customary switch off of the event.

In Bengaluru the switch off event was held at the Crowne Plaza hotel in Electronic City, and was attended by Steve Winter, world-renowned photographer and conservationist. With over 500 people at the event, a large wax candle installation of 60+ was lit to mark the switch off. KREDIL (Karnataka Renewable Energy Development Ltd.) also displayed renewable products in a mobile van, at the event.

Multiple events are expected to take place in Mumbai. There will be a one-hour switch off at the BEST Colony, organized by the Climate Ambassadors Mumbai - Stockholm and MD College, Parel.

The Young Environmentalist Trust will also conduct a one-hour event at Meluha- The Fern Hotel in Powai. Housing colonies in Chembur will also organize a small event to mark the switch off during the hour.

Speaking about the campaign, Ravi Singh, Secretary General & CEO, WWF-India said, "Earth Hour is a movement that unifies people nationwide to express their concern over the global crisis of climate change. Participatory in nature, the campaign's clear message encourages individuals, businesses and governments to adopt sustainable practices in order to conserve the finite resources of our beautiful planet. The shift to renewable energy has received overwhelming responses, especially among schoolchildren. This year too, Earth Hour hopes to leave an indelible impression on people's minds about the environment."

Sejal Worah, Programme Director, WWF-India, said "This is the sixth year that Earth Hour is being celebrated in India by WWF. The focus of the Earth Hour 2014 campaign is not just about switching off non-essential lights but goes beyond the hour and promotes the use of renewable energy, urging people to adopt sustainable lifestyles. This year the campaign is also reaching out to schools through the Earth Hour School Challenge, encouraging schools to become more energy efficient while inculcating environment-friendly habits in students. Supporters like the Ministry of Environment and Forests, Govt. of Delhi, Discovery Networks, Woodlands, Nokia and many others have helped take this campaign to a larger audience and spread the message of environmental conservation."

(Posted on 30-03-2014)