New York, Mar. 03 ANI | 2 years ago

BlackBerry's rebuilding strategy to concentrate on the enterprise market is reportedly working as the smartphone manufacturer's shares went up 35 percent year-to-date.

The sinking smartphone manufacturer had been nearly driven out of business due to popular tech giants Apple and Samsung.

However, under the leadership of new CEO John Chen, BlackBerry has revolutionized its image from maker of increasingly irrelevant phones to creator of more innovative devices and cutting-edge software, the New York Post reports.

Meanwhile, Ford is said to be seriously considering a switch from Microsoft Windows to BlackBerry's QNX for its next-generation Sync System.

It is not just Ford; BlackBerry has its own plans for a turnaround, as it launched a new series of smartphones at the Mobile World Congress.

Head of the New York money-management firm Holland and Co. and frequently a TV financial guest, Michael Holland said that usually the endangered companies have to break some glass, and BlackBerry seemed to understand how to re-pop the company and the stock with new ideas.

He further said that a company needed to show it has a new approach, and that it can improve in its marketing, product offerings and image, the report added.

(Posted on 03-03-2014)

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