New Delhi, August 22
Union Minister of Commerce & Industry, Piyush Goyal, reviewed the functioning of the country's plantation boards, stressing the need for stronger export diversification, brand promotion, and collective showcasing of India's plantation products, as per a press release issued by the Ministry of Commerce & Industry.
New Delhi [India], August 22 (ANI): Union Minister of Commerce & Industry, Piyush Goyal, reviewed the functioning of the country's plantation boards, stressing the need for stronger export diversification, brand promotion, and collective showcasing of India's plantation products, as per a press release issued by the Ministry of Commerce & Industry.
Goyal highlighted that India's plantation sector, ranging from tea and coffee to spices and rubber, holds vast untapped potential in global markets. He urged the Boards to expand their outreach by not only promoting value-added products but also ensuring the highest quality standards.
He emphasized that India must maximize benefits from existing Free Trade Agreements (FTA) to push plantation exports to new destinations.
Calling for a unified strategy, the Minister said that the promotion of brand 'India' should be undertaken jointly by the Boards in collaboration with the India Brand Equity Foundation (IBEF). He suggested that a 'Bharat Pavilion' be set up at all major international and domestic trade fairs to allow the Boards to collectively present their products under a single national identity.
Additionally, he directed the Boards to give special focus on their Geographical Indication (GI) products, ensuring that 'India' is clearly reflected in their logos.
The welfare of growers and workers also came up as a priority during the discussions. Goyal urged the Boards to ensure that families engaged in plantation sectors are supported through existing welfare schemes. He underlined the importance of skilling programmes for these communities, directing the Boards to work in coordination with the Ministry of Skill Development and Entrepreneurship.
The Minister expressed satisfaction that several capacity-building initiatives were already underway, particularly those encouraging good agricultural practices, organic production, and better quality standards.
Ease of doing business, Goyal stressed, must be at the heart of the Boards' outreach. He advised that stakeholders, including growers and exporters, should receive assistance through sensitization drives and simplified procedures.
Looking ahead, the Minister encouraged the Boards to consider establishing a common incubation centre modeled on the Atal Innovation Mission. Such a centre, he said, would help promote research, innovation, and start-ups within the plantation sector, paving the way for new ideas and entrepreneurship.
The comprehensive review, according to the Ministry's statement, is aimed at giving India's plantation exports a sharper competitive edge while ensuring that growers and workers benefit directly from government schemes and international opportunities.
The meeting was attended by senior officers of the Department of Commerce along with officials from the Spices Board, Tea Board, Rubber Board, Coffee Board and the newly established Turmeric Board.
— ANI
Reader Comments
Good to see focus on worker welfare and skilling. Our plantation workers are the backbone of this industry. Hope the schemes actually reach them on ground level and not just remain on paper.
As someone in export business, I appreciate the focus on FTAs. India has amazing products but we need better market access. The common incubation centre could be a game-changer for startups in this sector.
GI tags are so important for our unique products! Darjeeling tea, Malabar pepper, Assam tea - these need proper branding and protection. Hope they implement this properly and don't let other countries copy our products.
While the ideas sound good, I hope this isn't just another meeting that leads to no action. Our plantation sector has been struggling for years. Need concrete implementation and regular follow-ups.
The organic production push is much needed! Global markets are paying premium for organic products. If Indian farmers can tap into this with proper certification, it could significantly increase their incomes.
Ease of doing business is crucial! Currently too much red tape for small exporters. If they can simplify procedures as promised, it will help many small businesses enter export markets. Good initiative! ðŸ‘
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.