Amazon India's two-wheeler store clocks 2x YoY growth, tier 2-3 cities lead
New Delhi, June 12
Amazon India's two-wheeler store on Amazon.in has recorded 2x year-on-year growth, largely driven by Tier 2 and Tier 3 cities, as consumers increasingly choose premium and electric bikes alongside commuter models, according to a statement by Amazon.in.
Aman Lohan, Director - Home, Kitchen and Outdoors, Amazon India, said, "The two-wheeler buying journey in India is often long and can get overwhelming with multiple options, fuel types and price points to consider. This feels more restrictive when you have limited selection, especially beyond the metros. For customers, Amazon.in brings together the largest selection by brands, price points and fuel types in one place with full price transparency and the convenience of digital payments. For brands, it expands their reach. Over the last two years, we have built the selection, the tools and the reach to serve both and will continue to expand through the year,"
According to the release, buyers across all fuel types are increasingly opting for two-wheelers with premium features, connected technology, advanced safety systems, and strong long-term ownership value. The average two-wheeler purchased on Amazon.in now exceeds Rs 1 lakh, signalling a shift toward higher-spec models.
"Premium motorcycles grew nearly 5x year-on-year, while commuter bikes more than doubled and ICE scooters grew 1.5x during the same period. For electric two-wheelers, the Rs 1 lakh to Rs 1.5 lakh segment now accounts for over half of all EV demand on Amazon.in, a move away from entry-level options toward mid-premium electric mobility," the release added.
Additionally, "Kakinada, Tirupati, and Nellore in the South have shown the highest growth with up to 12x increase in bookings YoY. 2-wheeler bookings from Nagaur and Jind in the North and Jamnagar, Bilaspur and Rajkot in the West have grown up to 6x YoY."
In the East, Purnia and Samastipur have seen up to 7x year-on-year growth, emerging as new demand hubs. The trend reflects a clear behavioural shift, with consumers increasingly choosing to purchase two-wheelers online. Over the past 12 months, customers from more than 2,300 Tier 3 towns bought a two-wheeler on Amazon.in for the first time.
— ANI
Reader Comments
Interesting trend! I'm from a Tier 2 city and I'd never trust buying a bike online without test riding it first. But the growth in EV segment in smaller cities is very promising for India's green mobility goals. Need more charging infra though.
Ye trending hai! Online bike buying is now common in small towns. My brother in Samastipur got his first electric scooter from Amazon - he's happy with the Ola S1 Pro. But bhai, service mein time lagta hai. Amazon should open experience centers in tier 3 cities. 🚀
I'm from the US but stationed in India for work. Very impressive that premium bikes grew 5x in demand from tier 2-3 towns. The shift to online buying with full price transparency is a game changer for consumers. India's rural internet adoption is driving this boom.
Is there proper return policy for bikes? And warranty claims? I saw someone order a Hero Splendor but got it with minor scratch. Online convenience is good but physical inspection is still important for something like a vehicle. Companies need to build more trust.
Very happy to see 2,300 tier 3 towns buying bikes on Amazon for the first time. Kakinada peeps leading the way! 😄 But I hope they're also supporting local dealerships who may lose business. Digital inclusion should not kill the local shop economy. Balance needed.
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