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Business India News Updated Jun 23, 2025

At Oxford, Annurag Batra urges the world to 'smell the chai, not the coffee'

Annurag Batra’s Oxford lecture framed India’s ascent through cultural metaphors, urging the West to move beyond stereotypes. He spotlighted Modi’s geopolitical tightrope—engaging Putin, Trump, and Xi while advancing Atmanirbhar Bharat. The talk critiqued Western media’s pandemic sensationalism while celebrating India’s vaccine drive and diaspora triumphs. Batra’s "smell the chai" pitch wove together surgical strikes, yoga diplomacy, and Pichai’s rise as proof of India’s 21st-century clout.

London, June 23

It is time for the world powers to see India differently, recognise its newfound geopolitical confidence, soft power and also its civilizational leadership as it goes to define a new global narrative, said Annurag Batra, the Chairman & Editor-in-Chief of BW Businessworld Media Group and Founder of exchange4media at the Oxford University.

Annurag Batra, taking the centerstage at the University of Oxford’s Saïd Business School recently, made a stirring speech about India’s rising stature and growing dominance, and also explained why it was time to smell the chai, not the coffee – a reference to India's emergence on world stage, that left the audience pleasantly surprised.

Speaking at Oxford’s iconic Nelson Mandela Lecture Theatre during a special forum, Batra was joined by prominent Indian voices, including spiritual leader Gauranga Das and BJP Foreign Affairs Department head Vijay Chauthaiwale.

Annurag Batra started by saying that he has been a chai addict and since his growing years, he has seen it as the binding factor for families and societies and stated that it reflects the rich aroma of New India, a nation that’s brewed itself into a global force, staring down both China’s dragon and America’s eagle in its eye.

Batra, the promoter and Editor in Chief of one of India's oldest news media companies went to explain India’s changing global and economic dynamics over the years and also underlined the fact as to why the world needs to take a deep dive and see the Indian sub-continent in a bold, new light.

“India is no more a shy kid at global party, once content to nod politely from the sidelines. Today, India struts onto the world stage with the confidence of a nation that knows its worth,” he said.

“At the G7 summit, Prime Minister Narendra Modi is the most sought-after guest, he's the leader everyone wants to talk to. From Meloni to Macron, world leaders are seeking India’s take. Why? Because India is not just playing the game, it’s rewriting the rules. PM Modi’s ability to share a bear hug with Putin, a strategic handshake with Trump, and a measured chat with Xi Jinping is rare — few leaders can pull off this act, keeping India’s interests front and center without picking sides,” Batra explained.

Speaking on Operation Sindoor, he said that India’s firm action action on nine terrorist camps across the Line of Control with surgical precision was no reckless saber-rattling, rather it was just a cool-headed response that set a “new benchmark” in fighting terrorism.

Shedding light on India’s ‘atmanirbharata’ on all matters including self-defence, he said that after the ghastly Pahalgam attacks, India didn’t wait for a global referee and rather brokered peace on its own terms while brushing off Trump’s “I stopped the war” bravado.

“This wasn’t just diplomacy, it was a flex of sovereignty. India backed Trump’s Ukraine peace plan, called Russia its “sukh-dukh ka saathi” (friend in joy and sorrow), and kept channels open with China despite past border tensions—all while deepening ties with the US through initiatives like the U.S.-India COMPACT and INDUS Innovation,” he said.

Batra also rued Western media’s penchant for sensationalism and accused it of failing to explore the real picture of India and rather delving on the ‘clickbait material’ to gain readership.

“Western media often misses the plot. CNN, BBC, and their peers thrive on sensationalism—clickbait headlines that rake in views. During India’s COVID-19 second wave in 2021, they zoomed in on funeral pyres and grieving families, painting a one-dimensional picture of chaos,” he said.

Pointing to Western media’s duplicity in coverage of Covid-19 pandemic, he stated that US and Europe saw vaccine hesitancy and also witnessed slower roll-outs as compared to India but it was the latter's vaccine drive that was portrayed in poor light.

Annurag Batra further described Yoga and films as India’s soft power, something which the world has acknowledged lately.

He further highlighted the fact that Indian engineers and techies are taking charge of world’s biggest conglomerates and in turn playing a pivotal role in shaping world’s dynamics.

“Our 32-million-strong diaspora is our global chaiwallah, serving India’s essence everywhere. From Sundar Pichai running Google to Rishi Sunak shaping UK politics, they’re game-changers,” he remarked.

Further elucidating as to why the world needs to see India anew, he said, “India can calm tensions with Pakistan, build bridges with China, partner with the US, all while hosting the Dalai Lama and sending yoga globally. This is what makes India a bold and balanced nation while remaining unapologetically itself.”

— IANS

Reader Comments

Rahul K.

Batra ji nailed it! The chai metaphor is perfect - India's rise is organic like our tea leaves, not imported like coffee. Our ability to balance relations with all powers while standing firm on borders is something to be proud of. 🇮🇳

Priya M.

While I appreciate the positive narrative, we must not overlook domestic challenges - unemployment, farmer issues, and regional disparities. Global recognition means little if common citizens don't benefit. The speech could have acknowledged this balance.

Arjun S.

As an NRI, this resonates deeply! The diaspora is indeed India's soft power - we carry our culture while contributing globally. But Western media bias is real. They'll show slums but ignore our tech parks and space achievements. Time for them to wake up and smell the masala chai! ☕

Sneha R.

The vaccine comparison is spot on! While Western countries hoarded doses, India supplied vaccines to 100+ nations through Vaccine Maitri. Yet BBC called it 'vaccine diplomacy' like it's a bad thing. Hypocrisy much?

Vikram J.

Chai vs Coffee is more than a beverage war - it's about decolonizing minds. For too long we measured progress by Western yardsticks. Now the world is realizing what we always knew: India's civilizational wisdom combined with modern tech prowess is unstoppable. Jai Hind!

Meena T.

While the speech was inspiring, I wish it had highlighted more about India's democratic values alongside strategic achievements. Our ability to maintain unity in diversity is our real superpower that the world should emulate.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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