Los Angeles, July 11
Popstar Justin Bieber has unveiled his seventh album “Swagâ€, hours after announcing both the project and its tracklist.
The album has 21 tracks with a slew of artists including Gunna, Sexyy Red, Druski, Dijon, Lil B, Cash Cobain, Eddie Benjamin and Marvin Winans on the closer “Forgiveness,†a rendition of “Lord, I Lift Your Name on High.â€
Bieber handled production on “Swag†alongside Carter Lang, Dylan Wiggins, Daniel Caesar, mk.gee, Daniel Chetrit, Knox Fortune and more, reports variety.com.
Earlier fans noticed billboards in Iceland, Atlanta and Los Angeles depicting an image of Bieber accompanied by the word “Swag,†suggesting a record was on the way.
Bieber confirmed that the billboards were in fact real by reposting them to his Instagram and, shortly after, posted a video taken in New York City’s Times Square that touted a 20-song tracklist.
He also included images taken from what appeared to be the album cover shoot, depicting images of Bieber holding his son Jack Blues and accompanied by his wife Hailey.
In the months leading up to “Swag,†Bieber shared snapshots from the studio on social media, suggesting that he was working on new music. According to reports, he had hosted jam sessions in his Los Angeles home with appearances from Carter Lang, Eddie Benjamin and Tay James.
“Swag†is Bieber’s follow-up to “Justice,†which was released in 2021. That album debuted at No. 1 on the Billboard 200 and spawned the hits “Anyone,†“Hold On†and the set’s biggest smash “Peaches†featuring Daniel Caesar and Giveon.
Following the release of “Justice,†Bieber kicked off his Justice World Tour in February 2022, reports variety.com.
Though dates were scheduled through March 2023, he cut the tour short to prioritize his health in September 2022, and later canceled the postponed dates.
— IANS
Reader Comments
21 tracks is too much no? Quality over quantity should be the mantra. Some of his recent collaborations have been disappointing. Hope this one brings back the old JB magic.
The album cover with his family is so wholesome â¤ï¸ After all his health struggles, it's good to see him balancing career and personal life. Indian values of family first!
Not sure about the title "Swag" - sounds a bit outdated no? Like something from 2010s. But will give it a listen. Peaches was a banger so expectations are high!
The marketing strategy with billboards across different countries was brilliant! Reminds me of how Bollywood promotes big films. Hope the music lives up to the hype.
As someone who grew up with "Baby", it's amazing to see Justin's journey. But I miss his pop roots - hope this album isn't just full of trap beats and mumble rap features.
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