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Kathua Women's Mela Ignites Self-Reliance Through Mission YUVA & SHGs

The Directorate of Employment and J&K NRLM organized a Women Entrepreneurship Mela in Kathua to strengthen Self Help Groups under Mission YUVA. Deputy Commissioner Rajesh Sharma inaugurated the event, distributed loan sanction letters, and inspected stalls featuring local products like honey, pickles, and decorative items. He urged women to utilize government schemes for economic self-reliance and directed departments to provide ongoing support. The mela served as a platform for sharing success stories and fostering a community of aspiring women entrepreneurs.

Key Points: Women's Entrepreneurship Mela in Kathua Boosts Self-Reliance

  • Loan sanctions for new entrepreneurs
  • SHG stalls from local products
  • Government schemes like Mission YUVA
  • Focus on self-employment and guidance
2 min read

JK: Mission YUVA offers a strong platform for women to become self-reliant

Kathua's Women Entrepreneurship Mela, under Mission YUVA, empowered SHGs with loans, showcased local products, and promoted economic self-sufficiency.

"They are not only creating employment but also promoting local production. - Deputy Commissioner Kathua"

Kathua, December 31

To promote women entrepreneurship, strengthen Self Help Groups and facilitate onboarding under Mission YUVA, the Directorate of Employment, J&K, in collaboration with Jammu and Kashmir National Rural Livelihoods Mission, today organised a one-day Women Entrepreneurship and SHGs Mela at Government Degree College Kathua.

Deputy Commissioner Kathua, Rajesh Sharma, was the Chief Guest on the occasion. He formally inaugurated the mela in the presence of a large number of women entrepreneurs, SHG members, and officers and officials from various line departments.

At the outset, the Deputy Commissioner inspected the stalls set up by Self Help Groups from different tehsils of the district of Kathua and interacted with the women entrepreneurs, appreciating their efforts, innovation, and entrepreneurial spirit.

Several women entrepreneurs also shared their business journeys, which inspired and motivated other participants. The Deputy Commissioner distributed loan sanction letters to new women entrepreneurs to support them in establishing and expanding their ventures under various government schemes, including Mission YUVA.

The Deputy Commissioner appreciated the efforts of the Directorate of Employment and J&K NRLM for organising the mela and providing a vibrant platform to women entrepreneurs. He urged women to come forward and avail themselves of government schemes to achieve economic self-reliance. He also directed the line departments to provide the necessary guidance, handholding, and support to aspiring women entrepreneurs in setting up and sustaining their units.

On the occassion, several women's self-help groups and NGOs display thier stalls of local products and manufactured items, including mushroom cultivation, Honey production, Traditional foods and pickles, and artificial decorative items. Deputy Commissioner Kathua Rajesh Sharma inspected the stalls set up by SHG and appreciated thier role in self-employment and self-dependence. They are not only creating employment but also promoting local production.

Assistant Director of Employment, Piyusha Khajuri, said the number of women's self-help groups is not declining. thier best income in local product selling and value addition makes them self-sufficient. Our mission is to raise awareness and help them start thier own units in this way.

- ANI

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Reader Comments

R
Rajesh Q
Great step by the administration. Mission YUVA seems promising. However, the real test is in the follow-up. I hope the loan sanction letters translate into actual, timely disbursement and the promised handholding continues beyond the mela. Too many schemes lose steam after the photo-op.
S
Sarah B
As someone who works in rural development, this is exactly the kind of platform needed. Sharing business journeys is so powerful—it builds a community of learners. Wishing all the women entrepreneurs the very best. The focus on local products is brilliant for sustainability.
A
Ananya R
Mushroom cultivation and honey production! Wonderful to see women leveraging local resources. This is true 'Vocal for Local'. Hope they get good market linkages beyond the district. Maybe an e-commerce tie-up next?
V
Vikram M
When women become financially independent, the whole family and community prosper. Kudos to the Directorate of Employment and NRLM for this mela. Need more such events in every district of the country. J&K leading by example.
K
Kavya N
My mother was part of an SHG in Tamil Nadu. It changed our lives. So happy to see the same model thriving in Kathua. The government support is crucial. More power to all the didis there! 💪

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