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Samsung's AI Ambition: Co-CEOs Chart Course for Chip and Device Dominance

Samsung Electronics' co-CEOs have declared strengthening AI capacity a top priority for 2024. The leaders of its chip and device divisions emphasized capitalizing on its unique one-stop chipmaking solution to meet soaring global demand for AI semiconductors. They also stressed the need to deeply integrate AI technology across all consumer devices and internal processes to drive innovation. The messages frame AI not just as a tool, but as a transformative force essential for achieving market leadership.

Key Points: Samsung CEOs Vow to Strengthen AI Chip and Device Capacity

  • AI chip demand response
  • One-stop chip solution
  • AI integration across devices
  • Strengthening HBM4 competitiveness
2 min read

Samsung co-CEOs vow to strengthen company's AI capacity in New Year's message

Samsung's co-CEOs outline a 2024 strategy to dominate AI chips and integrate AI across all products, targeting market leadership.

"Samsung Electronics is the only chipmaker in the world that offers a one-stop solution... - CEO Jun Young-hyun"

Seoul, Jan 2

The co-chief executive officers of Samsung Electronics on Friday vowed to lead the company in strengthening its artificial intelligence capacity amid intensifying global competition in the field.

Samsung Electronics Vice Chairman and CEO Jun Young-hyun, who heads the company's key device solutions (DS) division that oversees its chip operations, highlighted the importance of responding to unprecedented demand for AI chips in the global market in their New Year's messages, reports Yonhap news agency.

"Samsung Electronics is the only chipmaker in the world that offers a one-stop solution encompassing logic chips, memory, foundry services and advanced packaging," Jun said in the message, adding that the company should capitalise on such strengths.

"Building on the latest AI technology and high-quality data, we need to develop AI solutions specialized for semiconductors," he added. "We must apply them to design, research and development, production and quality management to achieve innovation in chip technology."

Jun also said Samsung's HBM4 business has demonstrated its distinctive competitiveness in the market, urging employees to keep strengthening the company's technological capabilities to withstand external uncertainties.

President Roh Tae-moon, a co-CEO who oversees the device experience (DX) division in charge of mobile, TV and home appliance businesses, also stressed the importance of adopting AI technology across Samsung's products.

"The DX division needs to deliver the best experiences to customers by closely integrating AI technology into all devices and service ecosystems," Roh said in a separate message.

"The AI transformation is not just a tool but a process that fundamentally changes how we think and work," he said.

"We need to take the lead in the market with overwhelming product competitiveness and the capacity to respond to crises."

In a separate message, Samsung SDI CEO Choi Joo-sun urged employees to embrace a "pessimistic optimism" vision, or an attitude that acknowledges real-world risks in order to prepare for positive outcomes, in 2026.

"Despite the complex situations we are facing, if we secure technological competitiveness and move toward a market supercycle in a united direction, I believe we will soon welcome a breathtaking future."

- IANS

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Reader Comments

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Priya S
Interesting read. I hope this push for AI in their devices means our next Samsung fridge or AC in India will be smarter and more energy-efficient. But the real test is making AI useful for the common person, not just a marketing gimmick. The "pessimistic optimism" phrase is quite thought-provoking.
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Rohit P
As someone working in IT, this is the future. AI is transforming everything. Samsung talking about applying AI to chip design and production is a game-changer. Hope this leads to more powerful and affordable chips for smartphones in the Indian market. Competition with TSMC and Intel will benefit consumers.
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Sarah B
While the focus on AI is necessary, I respectfully hope Samsung also remembers to prioritize data privacy and security, especially for Indian users. Integrating AI into every device is great, but it shouldn't come at the cost of user confidentiality. A balanced approach is needed.
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Vikram M
HBM4 business showing competitiveness is key. Memory is crucial for AI workloads. If Samsung strengthens this, it could reduce our dependency on a single source for high-end components. Good for the global supply chain stability. Make in India initiative should also target such advanced tech.
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Karthik V
The message is clear: adapt or get left behind. "AI transformation is a process that changes how we think and work" – this is true for Indian businesses too. We need to upskill our workforce rapidly. Exciting times ahead in tech!

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