Salim Merchant on Independent Music Boom: Digital Era Fuels Creative Freedom

Composer Salim Merchant highlights the seismic shift in India's music landscape, noting that independent music now outpaces film music in production. He credits digital platforms for removing traditional barriers, allowing musicians unprecedented freedom to create and release work directly. Merchant believes the COVID-19 pandemic established a strong foundation for this sector's expansion. He is optimistic that independent music will reach new heights and cater to an even broader audience in the coming years.

Key Points: Salim Merchant: Independent Music Economics & Digital Growth

  • Digital platforms ease music release
  • Independent music now surpasses film music volume
  • Creative freedom without film restrictions
  • Pandemic set benchmark for growth
  • Future promises wider audience reach
2 min read

Salim Merchant reflects on the economics of independent music

Composer Salim Merchant discusses the rise of independent music, its economic shift from film music, and the digital freedom fueling its future growth.

"Independent music has already changed... more independent music is being made compared to film music. - Salim Merchant"

Mumbai, Feb 22

Composer Salim Merchant reflected on the economics of independent music during an exclusive conversation with.

When asked about the current scene of independent music in the country, Salim said that with the emergence of independent music, it has become extremely easy for the makers to release a song, something which was not so uncomplicated previously.

Salim told IANS, "Independent music has already changed. There used to be only film music before, of course, Gazals and classical music were there, but earlier, there was music mostly made for films. Now, if you look closely, more independent music is being made compared to film music, and this had to happen. It has become extremely easy for a musician, a singer, a composer, to make a song and to release it; it was not the case earlier. Now, all the music is digital-based, hence it has become easier for the makers to make music. There is no restriction in case there is no film, no impediment as a creator, as a musician, as a singer, or as a composer. You have all the freedom to do what you want."

He added that given how things are moving, it can be assumed that independent music will reach new heights in the future and will also cater to a bigger audience.

"So, the expression of the art form of music has gone really high up because of independent music, and I believe it will grow even further. It will reach new heights and will be available to more people, and this is just the beginning", the composer went on to add.

Towards the end, Salim shared that the COVID-19 pandemic has managed to set a very good benchmark for independent music to grow.

"This is just the beginning," he concluded.

- IANS

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Reader Comments

S
Shreya B
True, it's easier to release music, but the real challenge is monetization and discovery. So many talented indie artists get lost in the noise of Spotify and YouTube. The economics still heavily favor the big labels and film music.
R
Rohit P
As an indie music lover, this is the golden era! We're getting such diverse sounds - from Punjabi lo-fi to Carnatic fusion. Film music had its monopoly for too long. More power to the independent creators! 🙌
P
Priya S
Respectfully, I feel he's glossing over a key issue. Yes, you can release music, but can you make a living? Streaming pays peanuts unless you're viral. Many brilliant indie musicians I know still have day jobs. The 'freedom' comes at a financial cost.
K
Karthik V
The pandemic was a strange blessing. So many artists started live sessions and direct fan engagement. The connection feels more personal now. Independent music isn't just about songs, it's about building communities.
M
Michael C
Interesting perspective from India. The global indie scene is booming too. The tools are democratized. What's exciting is the cross-pollination – Indian indie artists collaborating with creators worldwide. The future is borderless music.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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