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KIKO Milano Opens First South India Store in Kochi, Eyes Beauty Market

KIKO Milano has officially entered the South Indian market by opening its first store at Forum Mall in Kochi. The outlet is designed as an immersive beauty destination with interactive product bars for customers. This expansion is part of the brand's strategic growth in India following its acquisition by Reliance Retail Ventures Limited in 2024. The move aims to capture a larger share of the professional cosmetic market in the southern region.

Key Points: KIKO Milano Launches First South India Store in Kochi

  • First South India store in Kochi
  • Part of nationwide expansion under Reliance Retail
  • Features immersive product discovery zones
  • Strengthens omni-channel presence via Tira platform
  • Targets style-conscious consumers in Kerala
2 min read

KIKO Milano marks South India debut with Kochi store launch

Italian makeup brand KIKO Milano debuts in South India with a new Kochi store at Forum Mall, expanding its omni-channel presence under Reliance Retail.

"Signature blend of innovation, trend-led formulations and accessible luxury - KIKO Milano"

New Delhi, January 13

KIKO Milano, the Italian professional makeup brand, has formally entered the South Indian market with the opening of its first store at Forum Mall in Kochi. The expansion, announced in a KIKO Milano press release on Tuesday, represents a significant step in the brand's growth strategy in the Indian beauty sector, following its establishment in cities such as Delhi, Mumbai, Pune, and Lucknow.

The Kochi outlet is designed to serve as an immersive beauty destination, featuring discovery-led retail elements, such as curated shade and texture bars, that allow consumers to engage directly with the products.

According to the company, the store is intended to bring a "Signature blend of innovation, trend-led formulations and accessible luxury closer to beauty enthusiasts in the region. Shoppers can explore some of the brand's most iconic and best-selling products, including the 3D Hydra Lipgloss, Maxi Mod Mascara and the Scent of Milan fragrance collection, reflecting the brand's global expertise and fashion-forward approach to beauty."

The Kochi launch is part of a broader effort to strengthen the brand's omni-channel presence in India. KIKO Milano currently operates through exclusive brand outlets in major cities and is also available through the Tira beauty platform, both online and in selected physical stores.

The company stated that this entry into Kochi "underscores its long-term commitment to the Indian market and its focus on catering to culturally rich, style-conscious consumers with world-class beauty experiences."

The brand's move into Kerala follows Reliance Retail Ventures Limited (RRVL) 's 2024 acquisition of KIKO Milano. The strategic partnership was designed to bolster Reliance Retail's premium beauty portfolio while providing the Italian brand with the infrastructure to accelerate its presence across key Indian markets.

The opening in Kochi signifies the brand's intent to capture a larger share of the professional cosmetic market in the southern peninsula as it continues its nationwide rollout under the Reliance Retail umbrella.

- ANI

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Reader Comments

A
Arjun K
Good to see Reliance expanding its portfolio. This kind of investment in retail creates jobs and boosts the local economy in Kerala. Smart move by RRVL.
S
Sarah B
As someone who lived in Milan, KIKO is a great brand. The quality is good for the price point. Hope the Kochi store maintains the same experience. The 'accessible luxury' tagline fits well for the growing Indian middle class.
V
Vikram M
While I welcome more choices, I hope this doesn't overshadow our own Indian beauty brands, which are also world-class. Consumers should have a balanced approach. #VocalForLocal too.
R
Rohit P
Forum Mall is getting all the good stores! Next should be Chennai and Bangalore please. The South Indian market has huge purchasing power, brands are finally realizing it.
M
Meera T
"Accessible luxury" sounds nice, but let's be real. For most students and young professionals, it's still a splurge. Hope they have good introductory offers and testers. The texture bars are a good idea though.
K
Karthik V
The partnership with Reliance is key. Their distribution network is unmatched. If this works, we'll see KIKO stores in tier-2 cities soon. Good for consumer choice overall.

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