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Meryl Streep Reveals 'Chick Flick' Label Hurt 'Devil Wears Prada' Budget

Meryl Streep revealed that the 2006 film 'The Devil Wears Prada' faced significant budget challenges because it was dismissively categorized as a "chick flick." She drew a direct parallel to Greta Gerwig's experience with 'Barbie,' noting studios often underestimate films centered on women. The highly anticipated sequel, premiering May 1, will reunite Streep with co-stars Anne Hathaway and Emily Blunt. The plot follows Andy's return to a struggling Runway Magazine two decades after her dramatic exit.

Key Points: Meryl Streep on 'Chick Flick' Budget Issues for 'Devil Wears Prada'

  • Film was labeled a 'chick flick'
  • Budget was hard to secure
  • Parallels drawn to 'Barbie' experience
  • Sequel reunites original stars
  • Premieres May 1
2 min read

"It was categorised as Chick Flick": Meryl Streep recalls budget issues of 'The Devil Wears Prada'

Meryl Streep recalls how the 'chick flick' label limited the budget for 'The Devil Wears Prada,' drawing parallels to 'Barbie' and teasing the sequel.

"Twenty years ago, it was categorised as a 'chick flick,' and that designation has kind of not worn well... - Meryl Streep"

Washington DC, April 3

Actress Meryl Streep recently recalled how the 2006 movie 'The Devil Wears Prada' classification as a "chick flick" made it difficult to pull together a budget for the David Frankel-helmed adaptation of Lauren Weisberger's novel, reported Deadline.

"Twenty years ago, it was categorised as a 'chick flick,' and that designation has kind of not worn well after Barbie and Mamma Mia!--to throw that in--and other films that completely catch the studios by surprise that people want to see them, because they have girls in the center of the story, women in the center of the story," she said on The Late Show with Stephen Colbert, as quoted by Deadline.

"So, we had to scrabble for our budget. And that was true," added Streep. "I've talked to Greta [Gerwig] about it, that was true with Barbie a little bit, in comparison with what they spend on other films. This one, honey, they spent the money," as quoted by Deadline.

Streep reunites with Anne Hathaway, Emily Blunt and Stanley Tucci in The Devil Wears Prada 2, which premieres May 1, also starring Justin Theroux, Kenneth Branagh, Simone Ashley, Lucy Liu, Patrick Brammall, Pauline Chalamet, B. J. Novak, Rachel Bloom, Sydney Sweeney, Lady Gaga and more.

In 'The Devil Wears Prada 2', Andy (Hathaway) returns to Runway Magazine 20 years after quitting on Miranda (Streep) in Paris.

As the publication struggles to keep up with the evolving media landscape, the pair has to convince fellow former assistant Emily (Blunt), now head of a luxury brand, to buy advertising that could save Runway.

Original film director David Frankel and screenwriter Aline Brosh McKenna have returned for the sequel.

- ANI

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Reader Comments

R
Rohit P
This is a classic example of underestimating audience taste. In India, films with female leads have always done well when the story is strong. Look at Queen or English Vinglish. The problem is with studio executives, not the viewers.
A
Ananya R
Meryl Streep is absolutely right. It's 2024 and we're still having this conversation about budgets for women-led films? The first movie was a cultural phenomenon. My friends and I still quote Miranda Priestly. Excited to see the gang back together!
D
David E
Interesting point about Barbie. It's true that the success of that film should have been a wake-up call for the entire industry. The market for stories about women, by women, is massive and global. The Devil Wears Prada proved that nearly 20 years ago.
K
Karthik V
While I agree with the sentiment, I have to respectfully say the sequel feels a bit unnecessary. The original ended perfectly. Sometimes, let classics be classics. The plot about saving a print magazine in 2024 also seems a bit dated, no?
S
Shreya B
The cast for the sequel is insane! Simone Ashley from Bridgerton and Lady Gaga? 😍 This is going to be a fashion event. The first film influenced office wear for a generation of Indian women. Hope the sequel has the same sharp writing.

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