Gujarat's State-Wide Millet Mahotsav Promotes Natural Farming & Healthy Living

Gujarat will host a two-day Millet Mahotsav and Natural Farmer Market simultaneously across 16 cities on March 21 and 22. The main event at Ahmedabad's Sabarmati Riverfront will feature 85 stalls, with over 620 total stalls allocated free to farmers and producer organizations. Organized under the slogan "Earth's Gold," the festival aims to promote millets in line with Prime Minister Narendra Modi's campaign and support natural farming. The initiative seeks to connect farmers directly with consumers, showcase millet products, and increase farmers' incomes through reduced intermediaries.

Key Points: Gujarat Millet Mahotsav 2024: 16 Cities, 620 Stalls, March 21-22

  • Festival across 16 municipal corporations
  • Promotes PM's 'Shree Anna' campaign
  • 620+ free stalls for farmers
  • Aims to cut intermediaries & boost farmer income
  • Features exhibitions, food festivals & agri-tech
2 min read

Gujarat to host state-wide Millet Mahotsav across 16 cities on March 21-22

Gujarat hosts a state-wide Millet Mahotsav & Natural Farmer Market across 16 cities on March 21-22 to promote 'Shree Anna' and support farmers.

"Earth's Gold - Adopt Shree Anna, Attain a Healthy Life - Jitu Vaghani"

Ahmedabad/Gandhinagar, March 18 A state-wide 'Millet Mahotsav and Natural Farmer Market' will be held across 16 municipal corporations in Gujarat on March 21 and 22, with the main event scheduled at the Sabarmati Riverfront in Ahmedabad, state spokesperson and Agriculture Minister Jitu Vaghani said on Wednesday.

The two-day event, organised by the Gujarat Agro Industries Corporation under the state Agriculture Department, will take place simultaneously in cities including Surat, Vadodara, Rajkot, Gandhinagar, Bhavnagar, Jamnagar, Junagadh, Navsari, Vapi, Nadiad, Mehsana, Surendranagar, Morbi, Porbandar and Gandhidham.

Ministers and other dignitaries are expected to attend events in different cities.

Providing details following discussions in the state cabinet, Vaghani said the festival is being held under the slogan "Earth's Gold - Adopt Shree Anna, Attain a Healthy Life", with the aim of promoting millets in line with Prime Minister Narendra Modi's 'Shree Anna' campaign.

Around 85 stalls will be set up at the Sabarmati Riverfront venue in Ahmedabad, while a total of 620 stalls will be established across other cities.

These have been allotted free of cost to farmer groups, farmer producer organisations and individual cultivators.

The initiative is intended to enable farmers to sell millet products directly to consumers, reduce the role of intermediaries and secure better prices.

Vaghani said the festival will feature millet exhibitions, food festivals, an agri-technology zone, and stalls by agri-startups and women entrepreneurs.

Visitors will be able to purchase millet-based products and sample freshly prepared dishes made from millets.

He said millets and natural farming are complementary, noting that millet crops require less water and can be cultivated without chemical fertilisers, making them suitable for cow-based farming practices.

"The state government, under the leadership of Chief Minister Bhupendra Patel, is seeking to promote natural farming and increase farmers' incomes through such initiatives," he added.

- IANS

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Reader Comments

R
Rohit P
Direct sale to consumers is the key. Middlemen take away most of the profit. If farmers get better prices for millets, more will cultivate them. Hope this model is expanded to other crops as well. Good step for doubling farmers' income.
A
Aman W
While the idea is good, I hope the execution is smooth. Often these government melas become more about photo-ops for ministers than actual benefit for farmers. The stalls are free, which is great, but let's ensure the right farmers get them, not politically connected ones.
S
Shreya B
Millets are a game-changer for health and the environment. Less water, no chemicals – perfect for Gujarat's climate. My diabetic father has switched to jowar roti and his sugar levels are much better. Promoting them at a grand scale is the need of the hour.
K
Karthik V
Hope they have good variety and reasonable prices. Sometimes at these events, products are overpriced. If they want people to adopt millets regularly, they need to be affordable for the middle class. Excited to see the agri-startup stalls in Vadodara!
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Meera T
Wonderful to see women entrepreneurs being highlighted. In many villages, women are the ones preserving traditional millet recipes. This platform can empower them economically. "Earth's Gold" is a fitting slogan. Our ancient grains are indeed precious. 🌾

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