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Chhota Bheem Teams Up with Election Commission to Boost Voter Turnout in Bengal

The Election Commission of India is deploying the beloved animated character Chhota Bheem in a voter awareness campaign for the West Bengal assembly elections. The initiative, under the SVEEP program, aims to make the electoral process more engaging for families and first-time voters in Howrah district. Green Gold Animation, the creator of Chhota Bheem, has collaborated with the EC to make civic messaging more visible and participative. This reflects a broader trend of using entertainment icons to effectively deliver important public service messages.

Key Points: EC Uses Chhota Bheem for Voter Awareness in West Bengal Polls

  • Voter outreach via popular animation
  • Targeting young & first-time voters
  • Part of SVEEP initiative in Howrah
  • Campaign slogan "Chunav Ka Parv, Paschim Bengal Ka Garv"
3 min read

EC to use animated character 'Chhota Bheem' to drive voter awareness ahead of West Bengal elections

The Election Commission partners with the animated icon Chhota Bheem to engage young and first-time voters in West Bengal's upcoming assembly elections.

"Chhota Bheem... will help in spreading voter awareness message more engaging and relatable for families, children and first-time voters. - Senior Election Official"

Hyderabad, March 26

In a significant voter outreach initiative, the Election Commission of India has decided to use the popular animated character "Chhota Bheem" to improve voter awareness and participation in the Howrah district. The initiative is part of the Election Commission's ongoing efforts to make the electoral process more inclusive, engaging and accessible, especially for young and first-time voters in the state. The campaign features the slogan "Chunav Ka Parv, Paschim Bengal Ka Garv" to educate the public and encourage them to come out in large numbers and vote.

Polling for the upcoming West Bengal Legislative Assembly elections will be held in two phases on 23 and 29 April 2026. The counting of votes and declaration of results will take place on 4 May 2026.

Speaking about the initiative, a senior election official said, "As part of our Systematic Voters' Education and Electoral Participation (SVEEP) initiatives, in collaboration with Chhota Bheem, voter awareness activities are being organised in Howrah district of West Bengal. Chhota Bheem, being a popular and friendly public awareness animation icon, will help in spreading voter awareness message more engaging and relatable for families, children and first-time voters. He seems a good fit because he is one of India's most loved and trusted characters with strong recall across age groups."

Rajiv Chilaka, Founder & CEO, Green Gold Animation, said, "We are happy that EC has decided to use our popular animation character in their awareness campaign. This is in line with the brand's larger public interest associations, including collaborations across literacy, public safety, education and awareness initiatives with government and PSU-linked institutions. The objective of this collaboration is to make voter awareness more visible, memorable and participative, and to encourage a positive civic spirit around the democratic process."

Chhota Bheem, one of India's most recognised animated characters, has been part of public awareness campaigns in select regions. This reflects a growing trend of using entertainment to deliver civic messages. Similar outreach efforts in the past, including initiatives by Western Railways, have shown that creative communication through digital platforms and on-ground engagement can effectively reach diverse audiences.

Meanwhile, popular characters like Chhota Bheem and Mighty Raju are created by Green Gold Animation, a leading Indian animation studio, founded in 2001 by Rajiv Chilaka. The Hyderabad-based company has expanded beyond traditional animation into multiple business verticals such as movie production and distribution, digital content (apps and games), and branded stores and events. Green Gold Animation also has global offices and aims to reach a worldwide audience with its culturally relevant Indian animation.

- ANI

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Reader Comments

A
Aman W
While I appreciate the creative outreach, I hope the EC is also focusing on the real issues that keep people from voting - like infrastructure at polling booths and voter list errors. Awareness is one part, accessibility is another.
R
Rohit P
"Chunav Ka Parv, Paschim Bengal Ka Garv" – catchy slogan! Using our own homegrown characters for civic education feels good. Much better than borrowing from abroad. Proud to see Green Gold Animation involved.
S
Sarah B
Interesting approach. In my country, we sometimes use celebrities. An animated character that cuts across age groups is a clever strategy, especially for first-time voters. Hope it boosts turnout!
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Vikram M
Good initiative, but why only in Howrah district? Should be a pan-West Bengal or even national campaign. Every young voter needs this nudge. EC should scale this up!
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Kavya N
Chhota Bheem teaching us about voting? That's amazing! 😄 It makes the whole process less intimidating and more relatable. Hope they create some fun shorts or reels for social media too.

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