NewKerala.com

Airtel & Google Team Up to Fight Spam on RCS Messaging in India

Bharti Airtel and Google have announced a partnership to improve the security and user experience of Rich Communications Services (RCS) messaging in India. The collaboration integrates Airtel's network intelligence with Google's RCS platform and spam protection to reduce mobile spam and digital fraud. The service will feature real-time business sender verification, respect for DND preferences, and multi-layered threat detection to filter malicious content. Company executives state the move is a pioneering step to create a more secure, carrier-backed messaging environment and have called on other platforms to collaborate on user protection.

Key Points: Airtel, Google Partner to Curb Spam on RCS Messaging

  • Combines Airtel network intelligence with Google RCS
  • Uses AI filters and real-time sender verification
  • Blocks spam and malicious links
  • Aims for telecom-grade security in messaging
2 min read

Airtel, Google join hands to curb spam on RCS messaging in India

Airtel and Google collaborate to enhance RCS messaging security in India, using AI and network intelligence to block spam and fraud.

"a pioneering step to make rich messaging safer - Gopal Vittal"

New Delhi, March 1

Bharti Airtel and Google on Sunday announced a collaboration to offer a safer and more engaging messaging experience for millions of users in India.

The partnership combines Airtel's network intelligence with Google's Rich Communications Services (RCS) platform and built-in spam protection to reduce mobile spam and digital fraud.

Under the collaboration, users will be able to access RCS messaging with features such as high-quality photo and video sharing, interactive message reactions and improved engagement tools.

At the same time, the service will offer stronger protection against spam and fraudulent messages.

The enhanced RCS messaging service will allow users to view messages directly in Google Messages, which is available on most Android smartphones.

The platform will introduce real-time checks to verify business senders through telecom-backed identity validation, respect users' Do Not Disturb (DND) preferences, block spam business messages and filter malicious links using multi-layered threat detection systems.

It will also limit messages from senders flagged by Airtel and Google's AI-based spam filters.

The new partnership aims to address this gap by extending telecom-grade security standards to modern messaging services.

By integrating Airtel's intelligence systems into Google's RCS platform along with Google's spam detection technology, the companies plan to create a more secure, carrier-backed messaging environment.

Gopal Vittal, Executive Vice Chairman of Bharti Airtel, said the company remains focused on customer protection and has consistently used data and intelligent networks to fight spam.

He described the partnership with Google as a pioneering step to make rich messaging safer and called on other over-the-top communication platforms to work together to protect customers from spam and financial fraud.

Sameer Samat, President of the Android Ecosystem at Google, said the collaboration will help ensure that mobile users in India can communicate with greater confidence.

He added that Google will continue working with carriers globally to standardise messaging security and build a trusted RCS experience.

- IANS

Share this article:

Reader Comments

R
Rohit P
Good initiative. But will it be free for Airtel users? Often these "enhanced" services come with hidden charges later. Transparency on pricing is key.
D
David E
As someone who gets 5-10 spam messages a day, this is welcome news. The DND registry feels useless sometimes. Hope the AI filters are smart enough.
A
Ananya R
RCS is great for sharing family photos and videos in high quality. Adding spam protection makes it even better. Hope Jio and Vi also adopt similar measures soon.
S
Siddharth J
Telecom-backed identity validation for businesses is a game-changer. So many frauds happen because we can't tell if a message is really from a bank or a scammer. Thumbs up!
K
Kavya N
My parents almost fell for a scam message last month. Any step to protect vulnerable users, especially the elderly, is very much needed. Good job, Airtel and Google.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50