PEEPS Debuts Seven Tasty New Treats This Easter

BETHLEHEM, Pa: PEEPS, the number one non-chocolate Easter candy brand[*], is debuting new and delicious confections sure to excite fans who include candy in their Easter baskets and holiday traditions.

The quintessential Easter candy brand continues to expand its lineup of trending food and merchandise products, encouraging fans to express their PEEPSONALITY while celebrating the Spring season with loved ones.

The PEEPS Brand has become an icon in American pop culture, with its instantly recognizable colors, shapes and flavors holding a special place in the hearts of many for nearly seven decades. We take pride in seeing that parents who were given PEEPS in their Easter baskets as kids are now passing those traditions on to their own family, said Caitlin Servian, Brand Manager for PEEPS. We strive to meet the perfect balance of history and innovation by continuing to offer our classic PEEPS Chicks and Bunnies, while also bringing new and exciting products to our fans.

To expand its presence beyond candy offerings, PEEPS continues to partner with like-minded brands to bring fun and unique products to fans each year. Back by popular demand, PEEPS has teamed up for the second year with Kellogg's and International Delight to offer both a marshmallow flavored cereal and coffee creamer this Spring. The PEEPS Marshmallow Flavored Cereal with Marshmallows from Kellogg's is now better than ever with new yellow PEEPS Chick and pink and blue PEEPS Bunny shaped marshmallows. International Delight and PEEPS are also introducing new PEEPS Flavored Creamer Singles at convenience store coffee stations, while the standard creamer bottle will once again be available in the dairy aisle at retailers nationwide.

New this year, PEEPS will be teaming up with founder of Milk Bar, Christina Tosi to create several recipes incorporating sweet PEEPS treats. Additionally, the PEEPS Brand is joining forces with the baked-good experts at Duncan Hines to create even more Easter-inspired creations.

Classic PEEPS Marshmallow products are debuting a great new look for Easter 2020. The bright and colorful packaging was updated and now includes tiny Chick and Bunny shapes in the design that will add even more sweetness to store shelves. Take a PEEP at the other new PEEPS products below

National PEEPS Marshmallow flavors
PEEPS Chocolate Pudding Flavored Marshmallow Bunnies
PEEPS Root Beer Float Flavored Marshmallow Chicks
Exclusive PEEPS Marshmallow products for select retailers
PEEPS Froot Loops Flavored Pop - available only at Target and Walmart
PEEPS HOT TAMALES Fierce Cinnamon Flavored Marshmallow Chicks - available only at the Kroger Family of Stores
PEEPS Delights Raspberry Flavored Marshmallow Chicks Dipped in Creme Flavored Fudge - available only at Target
PEEPS Individually Wrapped Marshmallow Chicks for Egg Hunt - available only at Walmart
New PEEPS candy forms
PEEPS Flavored Jelly Beans
National food and merchandise partners
Kellogg's PEEPS Marshmallow Flavored Cereal with Marshmallows
Lofthouse Cookies
Flix Candy
Sunny Sky Products
Frankford Candy

Marshmallow lovers should also keep an eye out for an exciting announcement from the PEEPS Brand on March 3 - PEEPS is hopping into the fashion scene with a global leader in innovative apparel.

While eating PEEPS is the primary reason consumers purchase the brand, almost one third of fans purchase PEEPS with a different purpose in mind[**], including using them in recipes, crafts, dioramas, science experiments and gaming activities. Regardless of how they are used, the PEEPS Brand is encouraging fans to express their #PEEPSONALITY on social media this Spring while tagging @PEEPSBrand.

PEEPS fans can visit to find additional delicious recipes and fun craft ideas for this Easter season. To purchase PEEPS Candy and merchandise, fans can shop online at and follow @PEEPSBrand across social channels.

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PEEPS Debuts Seven Tasty New Treats This Easter