Snehlata Vasaikar weighs in on influencers bagging acting projects because of their fan base
Mumbai, March 13
Actress Snehlata Vasaikar says she believes the growing presence of social media influencers and digital creators in films, television and OTT platforms reflects the evolving nature of the entertainment industry.
Speaking about the trend of influencers being cast in acting projects because of their massive follower base, Snehlata told IANS, "I do not think it is wrong for anyone to get an opportunity. What truly matters is how that person uses the opportunity. Whether someone is a content creator or comes from another background, if they work hard and perform well, they can succeed."
"Talent can exist in anyone. Ultimately, success depends on dedication, hard work, and consistency," she added.
The actress, who will soon be seen in the upcoming horror thriller Vashikaranam, also spoke about the challenges of performing in such a genre.
Talking about working in the thriller space, she said that the genre demands a strong grip over emotions and performance. "Since this show belongs to the thriller genre, it becomes very important for an actor to maintain control over emotions and expressions."
"Scenes require a certain intensity, and you have to stay completely immersed in the moment to make them believable," she shared with IANS.
For the uninitiated, Snehlata Vasaikar is an established name in the Marathi entertainment industry, after having worked extensively in regional films and television.
With the show Vashikaranam, the actress will be seen marking her full-fledged debut in Hindi television.
— IANS
Reader Comments
I respectfully disagree with her balanced view. It's very wrong. Trained actors from FTII and NSD struggle for years. An influencer with 10 million followers gets a lead role overnight. Where is the justice? This trend is killing real talent.
As a Marathi viewer, I've seen Snehlata Tai's work. She knows the grind. Her point is valid—hard work is the ultimate decider. But let's be real, producers just want to sell tickets with a ready-made audience. Hope the new folks are ready for the camera's test!
Interesting perspective. In the West, we see similar trends. The key is whether they can act. Some can't, and it shows. But if they bring a fresh energy and work hard, like she says, it can be a win for everyone.
Ultimately, the audience is the king. If an influencer-turned-actor can't deliver, the public will reject them, no matter the followers. The market will correct itself. Good luck to her for her Hindi debut! Vashikaranam sounds exciting.
It's a business at the end of the day. If casting an influencer guarantees initial viewership, producers will do it. But I hope they also invest in proper acting workshops for them. A pretty face and reels won't work in a full-length horror thriller!
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.