Mumbai, Aug 8 Launched in September 07 the Bajaj XCD 125 DTS-Si is India's largest selling 125 cc motorcycle. With average sales of 27,000 unit's pm in Quarter 1 of 0809, the Bajaj XCD has overtaken all established 125cc brands.
Launched to upgrade 100 cc customers from overpriced and under-performing 100 cc motorcycles to a superior performing and feature-laden 125cc product, the Bajaj XCD 125 has been instrumental in migrating customers away from the 100 cc segments. The 125 cc + segment today constitute almost 40 per cent of the motorcycle market, up from only 25cper cent two years ago.
Bajaj has a dominant market share of almost 50 per cent in the 125 cc + segment. Bajaj XCD 125 alone contributes 13 per cent of the 125 cc + segment, a feat not achieved by other 125cc products after years of existence.
Amit Nandi, General Manager (Marketing & Probiking) Bajaj Auto, said, 60 per cent of Bajaj XCD 125 DTS-Si customers were erstwhile 100 cc customers who felt compelled to choose the XCD 125 over other 100 cc products due to its obvious superiority on performance, features and fuel economy on the one hand and the sporty, youthful image of the Bajaj Brand on the other.
In continuation of its strategy to catalyse migration of 100cc customers to superior performing 125cc+ products Bajaj will soon be unveiling 3 more products from the XCD PLATFORM, off which the Bajaj XCD 125 was the first PRODUCT.
This will further accelerate the unabated decline of the 100cc segment from 75 per cent of the market two years ago to only 60 per cent of the market now.
--- ANI
