STAR Plus launches Yeh Rishta Kya Kehlata Hai

Mumbai, January 6, 2009 :- After capturing the viewers’ attention with the extraordinary telly-drama Sapana Baabul Ka…Bidaai, the No 1 Hindi General Entertainment Channel in India, STAR Plus extends its fiction line-up on the prime-time with Dabur Vatika Hair Oil’s Yeh Rishta Kya Kehlata Hai.

Produced by Rajan Shahi’s Director’s Kut Production, Yeh Rishta Kya Kehlata Hai is a story of love finding its way after an arranged marriage and how two people bond and blossom together after entering into sacred ties of matrimony. Yeh Rishta Kya Kehlata Hai - the show presented by STAR Plus premiers on January 12 at 9.30 pm, will act as a balm to present day breakdowns in relationships.

Intertwined with Indian culture, tradition, ethics and simplicity, the story resonates with STAR Plus’s ideology of building family values in a society that is witnessing rapid breakdowns in its cultural fabric. Recognizing the increasingly fragile nature of relationships in contemporary India, the show seeks to create a milieu of understanding, communication and love between a couple who were virtually strangers before they tie the knot. In its own simple way, Yeh Rishta Kya Kya Kehlata Hai seeks to re-establish traditional marital ties to strengthen the fabric of Indian society.

Commenting on this show, Senior Creative Director, Vivek Bahl, said, “Yeh Rishta Kya Kehlata Hai seeks to build the concept of love within the traditional setting of an arranged marriage. It creates a quintessential contrast to the world around us where marriages, once considered sacrosanct in our society, are losing their sanctity and turning into relationships of convenience. STAR Plus is the epitome of a family channel upholding the tenets of a values-based society and is reflected in Akshara’s trials, tribulations and evolution from a young girl to a responsible member of a family in the show.”

The story revolves around Akshara a shy, demure, obedient daughter who has been brought up like a princess in a traditional Marwari family. She has a very protective upbringing and has only experienced relationships that emanate love and protection. She is yet to discover a life beyond her over-protective mother or her disciplinarian father or her witty and loving grandmother.

Soon comes the desired moment of marriage for Akshara and she experiences emotions beyond those that she is familiar with. Marriage catapults her into a plethora of new relationships, new emotions and a whole new environment. But most importantly, she discovers a unique relationship called LOVE, which eventually helps her stride through all trials and tribulations. The story is her journey from being the ideal daughter to a person striving hard to understand her new situation to ultimately move towards falling in love with her husband. – Dabur Vatika Hair Oil Yeh Rishta Kya Kehlata Hai is a saga of an adolescent heart transforming into a mature one with desires and hopes that are in tune with her new life.

While Hina Khan as Akshara will take the viewers through her journey of maturing from a naïve 21 year old to a responsible and mature woman, veterans like Vinita Malik, Sanjeev Seth, Lata Sabharwal and Amardeep Jha will engage them with their entertaining and effortless acting.