Launches a show that attempts to highlight a mother's significance in our lives

Mumbai,6th January'2009 : Zee TV announces the launch of 'Maa', a story about the struggles of three siblings who suddenly find themselves stripped of the shade and protection of their mother's caring arms.

Sacrifice, care, warmth, patience, tolerance, tenderness, shelter, etc come together to form the perfect image of a Mother who stands in the face of challenges in life. Destiny intervenes and separates the mother and children from each other. 'Maa' is about this very severing of the maternal bond and the tribulations that arise thereof. The show debuts on 12th January 2009 and is scheduled from Mon-Fri at 7.00pm.

Maa replaces 'Vivaah' on this time slot.

Speaking on the launch, Zee TV Business Head Mr. Tarun Mehra said, "The channel has made successful shows with various subjects like social issues, political stigmas, paranormal forces, mythology and comedy but a topic like this was never touched before with such depth. We thought of starting the New Year with a propitious subject. The word 'Maa' spells purity and piety. The story is a mother's description of her trials and endeavors to create a happy family; the story of the children's suffering when they realize that they have been separated from their mother. The character of Maa is being essayed by Chitrapama who makes her comeback to the small screen after a hiatus of 6 years. She was earlier seen in shows like Thodi si bewafai, Kamini Damini, the popular movie Deewanapan and also was the lead in a Tamil movie. We have Amar Upadhyay playing her husband and three young kids, again popular faces on Indian television, Aditi, Shyam and Hirak who form the Bharadwaj family based out of Mumbai."

Adding further he said, "Our byline reads, 'Dhoop mein thandi chaav' and literally translates to a mothers caring hand in the face of adversity. The timeslot for the show is from Monday-Friday at 7pm and is meant to strengthen our prime time."

Story briefly

The show is about Apara's tirade against society and her three children's suffering in the light of the fact that they are separated from her safety. Circumstances force Apara and her children to seek refuge in another house and how she overcomes the obstacles and tries to come out unscathed and unmarred, at the same time not letting go of her family's honor.