‘NDTV HINDU’ to launch in Chennai on 16th May
New Delhi, May 15, 2009 : India’s two most credible media houses NDTV Ltd. and The Hindu have come together to launch Chennai’s first and only city-specific English News and Entertainment channel ‘NDTV HINDU’, on 16th May,09.
This channel of “Nonstop programmes for Nonstop Chennai” will cover breaking news and current affairs as well as user-friendly information on the hottest eateries, latest gizmos in town and best shopping and hangout destinations in the city. Every programme will reveal a new facet of Chennai and around, offering news that is authentic, credible and entertaining with a young and enthusiastic team of anchors and reporters.
Announcing the launch of the channel, Dr. Prannoy Roy, Chairman, NDTV Ltd., said, “We firmly believe that the future of news is in going local. The Hindu Group with its impeccable credentials has been a household name for generations in Chennai and this partnership will help NDTV HINDU to capitalise on the brand strengths and journalistic values of both the media houses.”
Sharing his views on the launch, N. Ram, Editor-In-Chief, The Hindu, said, “Chennai is fast evolving as a cosmopolitan city. Though there are a few Indian language channels that exist for local news, yet there is no English channel catering exclusively to this vibrant city. With NDTV’s strong television broadcasting and editorial capabilities, NDTV HINDU will bring out the true flavor of the city through its high-end content.”
N. Murali, Managing Director, The Hindu, added, “With its non-stop programming across genres, catering to a young urban India, NDTV HINDU aims to change the perspective of every Chennaite about their city, by the minute.”
Commenting on the launch Rajiv Lulla, MD and CEO, NDTV HINDU added, “This channel is a winning combination of editorial excellence and superior programming, targeted at the young. We’re sure we will be able to capture the pulse of the city and give the viewers what they have been missing so far”
Designed as a highly interactive channel, ‘NDTV HINDU’ will invite students from Chennai schools for the weekly show titled ‘I Spy with My Digital Eye’ where they will be taught how to make films, all caught on camera. The channel will also offer a show for shopaholics called ‘Super Shopper’ that will introduce Chennaites into the world of style and glamour as the show hosts travel to city boutiques, stores, malls and even the footpath to check out the best deals and sales. ‘Shift Focus’ on the other hand will showcase who went where over the weekend, what’s the latest show in town and latest updates on exhibitions, night dos and book launches within Chennai and around the state.
Seasoned broadcast journalist Jennifer Arul, Managing Editor/COO, NDTV HINDU, on ‘Night Vision’ will round up the day’s happenings in and around the city and national news of importance. Coinciding with the counting day, viewers can watch Jennifer on the election special ‘Night Vision’ with none other than the very well-known Chennai-based TV journalist Sashi Kumar, Chairman, Media Development Foundation, for a detailed analysis of the 15th Lok Sabha results. The show will capture the results euphoria and disappointments across political parties as well as the game changing role played by the Tamil Nadu parties. Also as part of Special Election-day programming, people will be able to watch special debates between students, politicians and opinion makers.
‘NDTV HINDU’ will be broadcast free-to-air on SCV and Hathway.
--SAMPURN
Most Visited Articles:
Student Loan- The way to nurture and fulfill your Goals
Forex Trading- A Smart Choice of Earning
Web Hosting Tips- Are Dedicated Servers Really Worth the Penny?
Lil Wayne To Lead Haiti Concert Before Entering Jail
Nothing wrong in betting firms sponsoring Grand Slam: Andy Roddick
Ringo Starr honoured with Hollywood Walk of Fame star
Michelle Obama under fire over obesity comments
UAE, Turkmenistan sign bilateral agreements
Senior Al Qaeda man killed in Somalia
Thilakan protests, Malayalam film body demands apology
Iran starts 20-percent uranium enrichment process
UAE, Poland strengthen economic ties
Sri Lankan parliament dissolved
Hostel warden arrested for sexually exploiting inmates
Apex court clears government way to acquire south Delhi land
Turkey joins India in battling terror, backs global convention
'Ghosts' in Punjab posing big threat to Canadian immigration
Azad shoots down Omar's proposed surrender policy
Shock defeats for Ireland, Scotland, Kenya
Pakistani court orders A.Q. Khan's medical examination
India, Africa should be partners in capacity-building: Academics
No good or bad Taliban, says Iran
Why Madhavan doesn't sign Tamil projects?
Hakimullah Mehsud dead, say Taliban sources
Katrina Kaif rescued by the forest department
Sena mobs attack theatres ahead of 'My Name Is Khan' release
Purab Kohli tries to scare pretty co-star!
Russian movie 'August 17' bags top honour at XIth MIFF
No gossip girls for Anjana Sukhani
Genetic engineering panel should be more transparent: Ramesh
Toh Baat Pakki director floored by Tabu!
Priyanka Chopra awed with My Name is Khan
Vidya Balan is not apologetic about her lust
Kashmir government gets 10-year extension of tax package
Udita Goswami ready with Chase!
'Rath yatra' to herald Gujarat golden jubilee
Pallavi Subhash childless in Sony's next!
Vijay and Asin in 'Bodyguard' remake
'We will not allow screening of My Name Is Khan'
Dr.Riddhima Marries Dr. Siddhant?
Asha Bhosle sings for Kannada film
Digvijay Singh briefs Sonia on Azamgarh visit
Vivan Bhatena spoils Kritika's brand new car!