Now get Rexona soap with gas cylinder

Hyderabad/Kolkata, Nov 26 : Axis APM, the personal media company, has brought together FMCG major Hindustan Unilever and the two LPG companies Indian Oil and Hindustan Petroleum to offer Rexona soap samples to millions of LPG customers in Hyderabad and Vishakhapatnam.

While the customers get a free Rexona soap along with the gas cylinder, they also get a coupon that offers Rs 5 discount on their next purchase of Rexona soap, said a product release on Thursday.

Pradeep Gupta CMD of Axis APM said, “The Rexona sampling along with the LPG gas cylinder bill is a unique personal media activity that includes a direct substantial benefit and involvement of the customer.”

Axis APM had undertaken a similar activity for Hindustan Unilever in Uttar Pradesh and Madhya Pradesh for Clear shampoo. It received a 95% reach and 92% recall as per the research conducted by the Nielsen Group.