CLT20 attracts Samsung, Havell's, Hero Honda

New Delhi, Oct 4 : ESPN STAR Sports, Asia's leading sports broadcaster, today announced the list of on-ground and on-air sponsors for Airtel Champions League Twenty20 (ACLT20).

Investors like Airtel, Hero Honda, Samsung, Havell's and Coca Cola have joined hands with Onida, Sony India, Yahoo and Maruti Suzuki operating across categories in the Indian market thereby bringing in a lot of lustre to the inaugural season. ACLT20 will be broadcast live & exclusive on STAR Sports & STAR Cricket starting October 08, 2009.

The tourney will continue the sports bonanza for fans on the ESPN STAR Sports bouquet with the FIFA World Cup and the forthcoming ICC World T20 next year rounding up a year long festival of premium sporting content.

ACL T20 is all set to become one of the biggest events in the world of Cricket. The broadcaster has already announced that ACL T20 will be seen in more than 160 countries world wide in 11 different international languages. The sports broadcaster has already realized more than 95% of the available inventory on the tourney.

RC Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, 'We are delighted with the response we have received from our key clients for Airtel Champions League Twenty20. We are well on the way in realizing our commercial objectives. ACLT20 is a marquee global cricket event where the best teams compete for the ultimate honor – to be adjudged as the Champion of Champions, and we are committed to position, promote, produce and distribute it in a manner that truly befits this status.'

'We have become the largest investor in the game of Cricket with leading boards including England, Australia, ICC and Champions League Twenty20 in our fold. We are looking at a huge growth in the subscription market as well riding on this strong content,' added Venkateish.

Content on ESPN, STAR Sports and STAR Cricket

The sports bouquet of ESPN, STAR Sports and STAR Cricket will air non-stop cricket through out the year. The broadcaster is currently showcasing ICC Champions Trophy with Airtel Champions League T20 on the anvil. The ICC World T20 is also not far away.

In soccer, the sports broadcaster will continue to show coverage from Barclays Premier League and one of the biggest sporting extravaganzas - FIFA World Cup 2010. In Tennis, the coverage will include Australian Open, French Open and Wimbledon.

In Golf, the coverage will include Grand Slam of Golf, British Open, US Open Golf package and The Augusta Masters. In Motor Sports, the sports broadcaster showcases F1 and Moto GP.