Telugu film industry to adopt new audio technology
Telugu film industry will soon be adopting immersive audio technology Auro 11.1 by Barco sound, to give a new experience to the moviegoers.
'Race Gurram' will be the first Telugu movie to adopt the next-generation three-layer sound technology from Auro Technologies, powered by digital cinema pioneer Barco.
The movie being produced by Nallamalupu Bujji and directed by Surender Reddy stars Allu Arjun and Shruti Haasan.
About 100 cinema theatres in Andhra Pradesh will adopt the latest audio technology by the end of this year. This was announced by Suresh Babu, managing director, Suresh Productions at a joint press conference with Wilfried Van Baelen, inventor of the Auro-3D® format and CEO of Auro Technologies.
Ramanaidu Studios, Two post production and mixing facilities and Suresh Productions will install the certified Auro-3D® Studio System. Two studios owned by Ramanaidu Studios will incorporate the new technology.
Suresh Productions, a subsidiary of Ramanaidu Studios is one of India's largest film production companies.
Suresh Babu said 40 to 50 films every year would be made with Auro technology, which offers a completely new audio and visual experience to the audience.
Some films in Tamil and Malayalam were already produced with Auro 11.1. Worldwide 50 films, including some Hollywood films, were made with the technology, described as next big step in audio by Van Baelen.
It offers audiences an enthralling immersive sound experience by reproducing sound on three axes with three layers of sound which create a natural spread of acoustic energy. With ambient sounds coming from all around and above, moviegoers hear the most true-to-life reproduction of sound, creating the most immersive experience as if they are part of the action on screen, he explained.
Belgium-based Auro Technologies offers sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets.
Barco, a global technology company, designs and develops visualisation products for a variety of markets.
(Posted on 21-11-2013)