"In a way I'm not into fashion. What I'm trying to do is something that in a lot of ways is the anti-fashion line, and not necessarily based on momentary trends," people.com quoted the 34-year-old as saying.
Levine also admitted that his proudest moment after launching the line was seeing a contestant wearing one of his t-shirts to the US edition of "The Voice".
"I saw somebody wearing one of my t-shirts at 'The Voice'. All of a sudden I see this graphic t-shirt that this guy's wearing and he's really into it and he was kind of giving me a thumbs up. I was just really proud," he added.
--IANS (Posted on 01-11-2013)