Spanning two months - October and November - Oral Health Month 2013 is focused on educating consumers about Oral Care across the country.
In the tenth year of OHM, Kareena Kapoor Khan, Allu Arjun, Shriya Saran and Kajal Agarwal extend their support to the initiative, encouraging families to adopt good oral care regimen.
By taking a Healthy Mouth Pledge, all the celebrities are urging people to benefit from the free dental check-up provided during OHM.
Announcing Oral Health Month, Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited, said, "Oral Health Month is a unique, large scale initiative that reaches out to consumers nationwide.
"It offers an opportunity to people across the spectrum to avail of free dental check-ups either through free in-clinic visits or via the mobile dental vans that will be travelling to 45 cities covering schools and underprivileged areas as well."
"In 2013, Colgate aims to reach 5 million consumers. This would not be possible without the unstinting support of our valued partners the Indian Dental Association."
Dr. Ashok Dhoble, Secretary General, Indian Dental Association, said, "Over the years OHM has become one of India's largest consumer contact programs in terms of scale and reach."
--IBNS (Posted on 17-10-2013)