According to Public Health England, the rise of Kidney cancer diagnoses by a third in the past 10 years in England is due to unhealthy lifestyles, such as smoking and obesity, the BBC reported.
The death toll has increased by 7 percent, with about 3,500 people dying from kidney cancer in England in 2011.
Visible blood in the urine is a symptom in more than 80 percent of bladder cancer patients and in most of those with kidney cancer.
Kevin Fenton, PHE director of health and wellbeing, said that their message is clear, "as soon as you spot blood in your pee, visit the GP".
Fenton said that though its probably nothing serious, but it could also be a sign of something else that needs treatment, so people shouldn't ignore the symptom.
The campaign has been backed by the Premier League football club West Bromwich Albion.
--ANI (Posted on 16-10-2013)