The state government spent crores on advertising in the last four months, to bolster the image of the hill state and announce the revival of yatras that had been suspended due to floods, media reports said, citing the RTI response.
Around Rs 10 crore were spent on grabbing television spots and while another Rs 1.27 crore on radio advertisements, the details show.
The RTI applicant Gurvinder Singh Chaddha told television channels that the government could have better used the money by allotting greater funds to the relief and rehabilitation efforts.
The government however defended the spending saying that the advertisements were needed to revive the state's key tourism trade, adding that the ads were part of the Rs 37 crore budgeted this year for the purpose.
--IBNS (Posted on 10-10-2013)