At their annual festival, Kaliedoscope, scores of young collegians assembled on Sophia College Grounds on Saturday, bowled over by the thought of taking part in the first Indian Pillow Fight ever, a concept put together by Bed and Furnishing brand Portico.
Pillows were hurled down on an eager batch of youngsters and the girls lashed at each other as soon as they got their catch. There was no stopping the crowd, exhausted as they seemed, the girls wrestled with gusto.
With a special stylish bedding collection designed especially for the 24x7 generation, Portico, New York realises the youth have frenzied lifestyles.
The free spirit populace was thus given a chance to relive memories and bond with friends their way, and what would be better than a high spirited, crazy Pillow Fight, Portico officials noted.
Speaking on the event, Arun Bhawsingka CEO, Portico New York said, "We are glad that we have connected with the new generation. And the platform which we have used to relate to them is quite innovative, and we are proud of that. We are sure that the collection for these young customers will be appreciated and be the most preferred in this segment."
To take the Pillow Fight online, Portico, New York has also created an app on their Facebook page called The Great Indian Pillow Fight.
The users have to choose a friend from their friend list and a weapon to fight. The top 3 winners get daily prizes of Rs. 1,000 each Flipkart vouchers. Top 3 scorers at the end of the activity will be awarded a PS3 - 500 GB, Sony Xperia U and Canon Power Shot A1400 - Point and Shoot.
--IBNS (Posted on 17-09-2013)