KKR launches new campaign for IPL 2013

Kolkata, Mar 21 : Shah Rukh Khan owned Kolkata Knight Riders today launched their new brand campaign - "One Team. One Pledge." for IPL-2013 season.

The new visual campaign builds on the KKR anthem, 'Korbo Lorbo Jeetbo.'

KKR's CEO Venky Mysore said, "We are excited about the upcoming season and I believe that one of the most important reasons for the success of KKR is that everyone believes in the" team KKR' concept - No individual is bigger than the team.

"Our new theme - 'One Team. One Pledge.' is consistent with this philosophy as well as KKR's continued commitment to the promise of 'Korbo Lorbo Jeetbo'," he said.